... increased about the burden of injuries, risk factors, and the appropriateness of public health approaches to reduce injury. Depending on the attitudes, beliefs, values, and needs of the intended ... crucial for reaching these objectives. At the core, communication strategies need to target the primary audiences of children, teenagers and their families (and their schools and communities), ... example, they can increase awareness of injury prevalence, relevance, and preventability. They can also increase awareness of and desire for solutions that prevent injuries and of the resources...