the homeowner''s guide to renewable energy achieving energy independence through solar, wind, biomas - dan chiras
the homeowner's guide to renewable energy achieving energy independence through solar, wind, biomas - dan chiras
... heat andcoolness in their proper places, then expertly jazz-dances through state-of -the- arttechnologies like solar electricity, heat pumps, and biodiesel fuel. Thiseasy -to- understand, timely ... close to helping ease the crunch.So that’s the oil picture. Sure, there’s oil shale and tar sands, but they’re costly and highly energy- intensive to develop. The bottom line is that the US ... and your familyweather the storm and help create a largershift toward a renewable energy economy.You can slash your energy bills, help foster the transition to a renewable energy future, andhelp...
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Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx
... thoroughly briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spreadthis budget knowledge to their customers, and the session was filmed ... ‘Safe-T’ and the ‘H-Squad’ to capture the imagination of 7-1 1 year olds.• Distribute the schools pack to primary schools across the country with advice onhow food hygiene could be integrated into ... co-ordinators fromprimary schools across the country. (The feedback from these groups determined the timing and content of the schools packs underpinning the schoolsprogramme).• Develop two cartoon...
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Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc
... work at a high-level –day -to- day running of the account is left to the manager – but it is still up to the director to know what is going on and to ensure the client is happy. Directors areoften ... client-facing role, though theymay build up to this as they near promotion to the next level. • Account Executive: the entry point for most graduates, execs are expected to do the majority of the ... Director: the responsibility of the account director is to manage the relationship with the client and ensure best performance is achieved for bothclient and consultancy. The account director...
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Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx
... work to strengthen the overall reputation of some well known companies. A lot of the work is classified as B2B (business -to- business) – that is promoting the company to other businesses, rather ... releases about the product, and sending them to journalists to see if I can get them interested in the launch?I: Yes, although that is selling the job very short! Researching the right media ... experts in the field who advise clients onhow to make the most of the internet, suggesting on-line marketingtechniques or interactive communication tools that would best complement their businesses....
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Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc
... professional codes of conduct. In-house PRdepartments might also have to work to other standards or codes related to theirown specific industries. The Insider’s Guide to PR: Chapter 1Page 3Kathryn ... tend to be in-house PR, marketing orcommunications departments of other private businesses or the public sector, likelocal authorities. PR CONSULTANCY: A PROFILEIf you decide to choose the ... more about the PR industry and discusses the differencebetween in-house PR and PR consultancy. If you already have a good idea aboutworking in PR then you might want to move on to the next section...
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Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt
... ways to sell in your story to that mediaC: you decide to leave it till the next day ■■10. The working day at the office is finally over and you decide to take one of your clients out to dinner ... well in the end, and the client asks you to come up with creative ideas to launch the productA: you tell the client that you can promote this product in all the ■■mainstream media within the next ... is to draft a press release for the new productlaunch. A: you quickly draft the release and send it to all the mainstream media ■■without speaking to the journalists firstB: you write the...
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Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx
... web links which shouldfurther help your research into the industry:PROFESSIONAL ASSOCIATIONSPublic Relations Consultants AssociationWillow HouseWillow PlaceVictoriaLondon SW1P 1JHTel: ... www.marketing.haynet.com The Marketing SocietySt George’s House 3-5 Pepys RoadLondon SW20 8NJTel: 020 8879 3464Web: www.marketing-society.org.ukMarketing WeekSt Giles House4 9-5 0 Poland StreetLondon ... 4000Web: www.marketing-week.co.ukNewspaper Publishers Association34 Southwark Bridge RoadLondon SE1 9EUTel: 020 7928 6928 The Newspaper SocietyBloomsbury House7 4-7 7 Great Russell StreetLondon...
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Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc
... referred to as ‘clipping’.• E-pr: the practice of public relations using the internet instead of, or alongside,traditional media.• Editorial: written materials composed to communicate a brand to the ... SPEAK• Above -the- line campaign: a marketing campaign using only advertising.• Account: the term used to describe a client or job. In consultancies, “an accountteam” refers to the group of ... variousaudiences identified by the client and consultancy. • Embargo: a warning to the media not to publish a news item until the datespecified on the release (usually appears at top of first page of...
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Tài liệu The Professional''''s Guide to Programming Joomla ppt
... templates to modify the appearance of the frontend (what the end-user sees). Admin templates modify the appearance of the backend (what the administrators see); these templates are less common.There ... Descriptionauthentication Authenticate users during the login processcontent Process content items before they are displayededitors WYSIWYG editors that can be used to edit contenteditors-xtd Editor extensions ... provides.Development ToolsThere are numerous development tools available, which we can use to develop Joomla! extensions. Most of these tools are not specic to Joomla!, but are PHP tools.When we come to choose...
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