... definition, the goals of marketing , the contents of marketing as well as implementation and control are main parts of chapter one. Gaining an insight into the theory of marketing gives us the background ... Strategy Chapter 1Theoretical FrameworkVi Nhat Anh TATM CN6 A1 5 The Marketing Strategy of Ha Anh INCOSE Co.,Ltd1.1. The concept of marketing 1.1.1. The definition of marketing Today’s then ... forced to define marketing, most people, including some business managers, say that marketing means “selling” or “advertising”. It’s true that these are parts of marketing. But marketing is much...