... Quality and Power in the Supply Chain 1990s. And yet the Big Three, Ford, GM, and Chrysler, agreed in mid-1994 to con- tinue the tradition by developing and imposing on their suppliers yet another ... maker. These customers do not hesitate to tell their suppliers or sub- contractors how to run their business. They can control the production process 6 Quality and Power in the Supply Chain of their ... increase and so do their contractual demands or, rather, the contractual demands of their purchasing managers. As we shall see in a later chapter, the need to constantly serve their best and often...