... implementation.This book is the third edition of Marketing For Dummies. Since I researched and wrote the first edition (as well as the companion to this book, Marketing Kit For Dummies, 3rd Edition), I’ve benefited ... Sheet created specifically for this book, go to www .dummies. com/cheatsheet /marketing est spine=.76”2 Marketing For Dummies, 3rd Edition Marketing can be a great deal of fun — it is, after all, ... communicating for you, spreading the news by word of mouth and on the Internet (this is sometimes referred to as viral marketing) .by Alexander HiamAuthor of Marketing Kit For Dummies, 3rd Edition Marketing FOR DUMmIES ‰3RD...