... or for that matter, one “best research design” approach for customer satisfaction measurement. In the end, the cost versus the value of the information should dictate CSM form and function for ... ALTERNATIVE SURVEY METHODS Several survey methods may be used to collect CSM data. The most commonly used include mail, electronic, telephone, in-person, or some combination of methods (hybrid). ... Depends on methods Quantitative data quality Good Good Very good Excellent Depends on methods Cost per survey Lowest Moderate High Highest Blended On review of the information in...