... Strategic Management , Second Edition is to provide students, hospitality professors, and practitioners with an up - to - date, thorough, and rigorous treatment of strategic management in a hospitality ... strategy concepts and ideas, while illustrating important ideas with numerous new and relevant examples from the hospitality industry. Since the last edition, the business landscape in the hospitality ... Consolidation, mergers, new entrants, and new brand introductions continue, while tourism and brand expansion is growing rapidly in emerging nations. In this edition, new concepts and business initiatives,...