... label, then picks up a bottle of the store brand and reads the front label, then reads the price tag On the Pantene, then reads the price on the store brand, and then puts the store brand in ... call the track sheet, in the hands of the individuals we call trackers. Track-ers are the field researchers of the science of shopping, the scholars of shopping, or, more precisely, of ... seeing where they stopped, what signs they read, whether they noticed the video monitors, and how they handled 14 WHY WE BUY the merchandise, including if they took anything to the dressing...