... other hand, brand image are visuals, logo, style and so on with which brand is associated. Customer- based brand equity results in creation of strong brand and this is achieved when brand awareness ... others. Finally, some brands command a high degree of brand loyalty.A powerful brand has high brand equity. Brands have higher brand equity to the extent that they have higher brand loyalty, name ... BUILDING, MANAGING AND PROTECTING BRAND EQUITY FOR A BUSINESS5Trương Thuỳ Chi- CQ50389 1- Business English 50A1. Brand equity1.1. DefinitionBrands vary in the amount of power and value they...