... person’s Web presence; with luck, and your own kind treatment of others, they will link back and do the same for you. 10 HOW TO DESIGN AND WRITE WEB PAGES TODAY and other social Web sites allow ... learn them, search the Web for them, and use them to talk and collaborate with others on Web projects.ESSENTIAL TOOLS AND TECHNOLOGYIn addition to the knowledge and words, you have to know the ... existence of that software. And even if the soft-ware’s brand name continues to exist, the company behind it may radically restructure the software’s interface and features— and you’ll fi nd yourself...