... choices and too little timeMost offerings have similar quality and featuresWe tend to base our buying choices on trust123HOW TO BRIDGETHE DISTANCEBETWEENBUSINESS STRATEGY AND DESIGN THERE ... BUY?TRUSTT=r+dTrust comes from meeting and beating customer expectations.TRUST RELIABILITY DELIGHT$Does a brand have a dollar value? AND HOW.BRANDNAMECOCA-COLAMICROSOFTIBMFORDMERCEDESHONDABMWKODAKGAPNIKEPEPSIXEROXAPPLESTARBUCKSTHIS ... INTERBRAND’S TOP 100 LISTSHOWS WHY BRANDS ARE WORTH PROTECTING:2001BRAND VALUE($MM)68,94565,06852,75230,09221,72814,63813,85810,8018,7467,5896,2146,0195,4641,757% CHANGEBRAND...