... has got to be what THEY want. Whether they trust in their dealings with you, they trust in the construction of the product, they trust in the promise you make, they trust in the quality, etc. ... you’re in great stead. Having committed to continual research, product and market development, training of your people, training of the people of your retailers, training your buyers at the ... building the personality, the dimension, the interconnection between your brand and the consumer, the greater the connection, the greater the bond, the greater the loyalty, the greater the sales,...