... KADISARVAVISHWAVIDYALAYAGANDHINAGARMASTEROF BUSINESS ADMINISTRATION (MBA) PROGRAMME SYLLABUS,TEACHINGANDEXAMINATIONSCHEMEEFFECTIVEFROMACADEMICYEAR2008‐09FOR MBA I,2009‐10FOR MBA II ... description for the MBA programme. The MBA programme is spread over two academic years divided into six trimesters of even duration. The courses in the first year of MBA are as follows: TRIMESTER ... and Business Markets: Factors, Motivation, Perception, Learning, Buying Decision Process, Consumer Decision Making Theories, Organizational Buyers, Business Buying Process Business to Business...