... getting people to DO THINGS THEY ARE UNCOMFORTABLE WITH, DON’T WANT TO DO OR CAN’T DO, or they would already be doing them. Like parents letting their kids walk to school, or smokers quitting, ... make a difference around the table before you start planning. Let them share the thinking, the planning and the credit. 7) Intervene in the context. Act to modify the social, technological ... © Les Robinson 2009 10 www.enablingcange.com.au There is nothing wrong with marketers being involved in designing change programs. They bring vital skills and perspectives. In fact a change...