... one of the buttons. Visitors didn’t want to interrupt their browsing experience by clicking on a URL that would lead them to a new page, so they avoided interacting with the ad altogether. So ... When brainstorming, there are no bad ideas. But when acting, there certainly are. Refining, Not DefiningAgile’s iterative approach is great for refining a concept, but it isn’t an excuse to fumble ... there’s a fine line between being surprisingly relevant and creepy. InteractivityGood ads are as interactive as the web itself, allowing the user to explore the creative and learn about the...