... feedback.16Popular comment sections are similar to forums, so check out Chapter 8 for a better understanding of how to grow and manage your own community as well as engage in other blogs.ThemesMost blogging software allows you to customize the look of your site through the use of themes. Themes are collections of CSS, HTML, and graphics that can be applied to any blog using a specific platform. For example, a WordPress theme will work on any WordPress blog and will change the look of the content that is already there (see Figure 2-5). Thousands of free and paid themes are available on the Web, but many of the most popular blogs have unique themes designed for them. The look of your site is vital to establishing an image of authority; you’ll have a harder time gaining ... feedback.16Popular comment sections are similar to forums, so check out Chapter 8 for a better understanding of how to grow and manage your own community as well as engage in other blogs.ThemesMost blogging software allows you to customize the look of your site through the use of themes. Themes are collections of CSS, HTML, and graphics that can be applied to any blog using a specific platform. For example, a WordPress theme will work on any WordPress blog and will change the look of the content that is already there (see Figure 2-5). Thousands of free and paid themes are available on the Web, but many of the most popular blogs have unique themes designed for them. The look of your site is vital to establishing an image of authority; you’ll have a harder time gaining ... blogs.17Popular comment sections are similar to forums, so check out Chapter 8 for a better understanding of how to grow and manage your own community as well as engage in other blogs.ThemesMost blogging software allows you to customize the look of your site through the use of themes. Themes are collections of CSS, HTML, and graphics that can be applied to any blog using a specific platform. For example, a WordPress theme will work on any WordPress blog and will change the look of the content that is already there (see Figure 2-5). Thousands of free and paid themes are available on the Web, but many of the most popular blogs have unique themes designed for them. The look of your site is vital to establishing an image of authority; you’ll have a harder time gaining your readers’ tr...