... moderate the effect of menu labeling format such that highly health conscious individuals will derivelittle new information from calorie labels. Thus, wehypothesized that menu labeling format ... exami ningthe relationship between caloric intake and (1) menulabeling format, (2) health consciousness , and (3)demographic factors.MethodsData and experimental designSurvey data were collected ... Observations 138 138Note: ***, **, and * represent statistical significance at the 1%, 5%, and 10%levels, respectively.aStandard errors are in parentheses (heteroskedasticity consistentstandard...