... seeing where they stopped, what signs they read, whether they noticed the video monitors, and how they handled 14 WHY WE BUY the merchandise, including if they took anything to the dressing ... to the shampoo shelves and picks up a bottle of Pantene brand, reads the front label, then picks up a bottle of the store brand and reads the front label, then reads the price tag On the ... Pantene, then reads the price on the store brand, and then puts the store brand in her basket and exits the section forty-nine seconds .after she entered it. In that brief encounter, there was...