... participation in the social and public life that belong to an honorable business career. From the standpoint of the intellectual interest of the young man going into business, let it be borne in mind ... are finding out and admitting the demand that present-day conditions impose, and are training many men in the pursuit of modern science, while they are training many others in the understanding ... show him the value in his business—as in all else in life—of the standard thing, the genuine thing, the thing that will bear the test as contrasted with the shoddy, or the inferior, or the spurious....