... methods for high-techproducts and servicesWhen companies consider what to succeed at marketing high-tech solu - tions, they have options: market-driven marketing for products that cus - tomers are ... high-tech product.3.2 Estimating demandWhen estimating demand, marketing high-tech products is significantly dif - ferent than marketing standard products, because the marketing of high-tech ... plan for high-techproducts 2328.6 Corporate advertising, public relations, and viral marketing 2338.6.1 Corporate advertising 2348.6.2 Public relations 2348.6.3 Word-of-mouth and viral marketing...