... to the referential function, there was a correlation between referential and conative function in English ads. . Vietnamese ads normally concentrated on the information and the merit of the ... The focus of this thesis is put on the application of communication functions of Jakobson, the stylistic devices to achieve these functions, and the effects of the combination of language, music ... Product The advertisement has some texts that provide descriptive information about the product. From the function of informing, the name of the brand is very important. Therefore, the name of the...