... rough ride in the press when these factors are coupled with the perception of a domestic press corps acting as the people’s watchdog over the government and the military. Finally, in today’s global ... synchronized across the operational battlespace to the great-est extent possible so as not to conflict with statements made in com-munications at every level, from the President to the soldier, sailor, ... resonate meaning-fully with the population.Understand Key Branding ConceptsAn Introduction to Key Branding ConceptsA brand is the sum of the good, the bad, the ugly, and the off-strategy.—Scott...