... a marketing strategist, keynote speaker, seminar leader, and theauthor of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to Use Social Media, Blogs, News ... announcements, and smart communicationspros treat these new journalists” with respect. Of course, magazines and newspapers are still vitally important, but inthe new news cycle, the value of the media ... shifted to adding context to the news and identifying trends. Marketersare beginning to understand what the new news cycle means to their communications efforts and are harnessing thepower for...