... social norms, cultural values and institutional structures. Building upon existing innovation and eco -innovation literature (e.g. Charter and Clark, 2007; Reid and Miedzinski, 2008), eco -innovation ... to innovation in products, processes, marketing methods and organisational methods, but also includes innovation in social and institutional structures (Rennings, 2000). Eco -innovation and ... provide an overview of concepts and current practices in industry and government and to highlight gaps in understanding and areas which require further analysis and co-ordination. Various opportunities...