... effectively to a known individual to motivate a change in theirbehaviour. (The present state of the artis represented by Kreps and Kunimoto, 1994,; and Maibachand Parrott, 1995.) In the next stage of the ... example, the tailoring of a brochure advising a patienton the benefits and risks of hormone-replacement therapy needs to take into account a largenumber of interacting factors in her medical history ... presentation of information are persuasive to the patient. For more discussion, see DiMarco, et al. (1995).other parts of the system—i.e., the user interface for the clinician, the software interface to...