... Contracting, Non-profit Marketing Module VII (8 Hours) Strategic Brand Management; Brand portfolios; Brand extensions; Sub-brands; Mother brands; Umbrella brands; Brand Integration Strategy; Brand folk-lore ... reasons for < /b> benchmarking, types of < /b> benchmarking, process of < /b> benchmarking what to benchmark, understanding current performance, planning, studying others, using findings, Xerox model of < /b> benchmarking, ... pitfalls of < /b> benchmarking Concept of < /b> Kaizen and its applications Module IV (6 Hours) Business < /b> Process Re-engineering(BPR) Introduction, Need for < /b> BPR, Implementing BPR, Steps in BPR, Re-engineering...