... the one hand, the subjectivization of the aesthetic object and, on the other, the specialization of aesthetics in issues of aesthetics of art. Namely, art, just like the beautiful and the aesthetic, ... mass-produced and heteronymous production of the aesthetic artifacts. The rise of aesthetic experience can, therefore, be seen through the prism of aestheticization, which is, simply, the process of ... huge process of the world aestheticization. The process of aestheticization not only extends the power of the aesthetic to other domains, but it penetrates their centers, like some kind of a...