... is to take your competitors’ designs, brand them with your logo, and ask people which design they like best for your site. If your own design is among them, then you can verify whether your ... getting everyone to participate. One of the goals of a focus group is to get people to respond to one another’s input, and so you may even want to foster arguments – these lead to a lot of information ... is more effective than your competitors’, and you can fi nd out what aspects of your competitors’ sites they like, while avoiding the bias of having them try to favor your own design. As you...