... icons as Apple, Guinness, Ferrari, and Harley-Davidson, not just because they are popular brands, but because they were also what I refer to as “smashable” brands. “Smash Your Brand” is a phrase ... religions also have a clear vision. By that I mean that they are unambiguous in their mission, whether it’s to reach a certain state of grace or achieve a spiritual goal. And of course, most companies ... exhibited a flurry of neural activity in their caudate nucleus, a small, central brain region that produces feelings of joy, serenity, self-awareness, and even love. Another activated area was the...