... premises of Mandarina Duck. In contrast to the current tendency in which shopping is increasingly encroaching upon public spaces, AMO brings the public space into the shop and, in doing so, creates ... recognizes a certain “valency” over the years, which is just what the brand stands for. Thus, in the branding process, change and continuity are not mutually exclusive. For instance, the pop ... way of elevating buildings and buildings only, remained unquestioned. And because of the symbiotic relationship between producing cultural meaning by built form and constructing objects, the...