... ContentsThe Truth About Book Marketing 1Lies, Damn Lies and Book Deals 2The Great Book Advertising Death Spiral 4Old School Book PR: Down For the Count? 7Email Book Marketing, Santa Claus ... it Home: Tribal Author PowerSimple fact…the landscape of book marketing has forever changed.Each year, more than 500,000 new books vie for the attention (and money) of publishers and readers. ... developed a mad passion for writing, marketing, entrepreneurship and the psychology of persuasion.So, when I signed a book deal with Random House’s Broadway Books to share how I’ve done what...