... front label, then picks up a bottle of the store brand and reads the front label, then reads the price tag On the Pantene, then reads the price on the store brand, and then puts the store ... call the track sheet, in the hands of the individuals we call trackers. Track-ers are the field researchers of the science of shopping, the scholars of shopping, or, more precisely, of ... and then noticed that they were being studied by the guys on the windowsill. On the day we visited the store, there were two elderly gents lOitering there, unabash-edly. discussing the...