... with the advertising and shopping activity is the cost and time expended in developing, maintaining, and finding relevant information, products, and services, given the plenitude of available information. ... Finally, these activities can vary in complexity and importance depending on the size and scope of the transaction. Advertising and Shopping Advertising and shopping can include the following: A potential ... decisions. Examples include collecting business references, coordinating and managing marketing strategies, determining new product offerings, granting and extending credit, and managing market risk....