... preferences, incomes, socialclass, in general, psychographics and demographics, assume, in the finalanalysis, a certain stability or largely predictable change. After all, one’sdemographic and psychographic ... explainable and, therefore, predictable. That is, the traditionalvariables used in explaining consumers’ behaviours are no longer as helpful.These variables, such as, values, attitudes, (brand) ... application software industry is in a continualturmoil as new companies and new programs try to destablilize and upstagepopular application packages. This is also the case in popular culture industriessuch...