... Communications of AIS, Volume 15, Article 19 Clarifying Business Models: Origins, Present, and Future of the Concept by A. Ostenwalder, Y. Pigneur, and C.L. Tucci IV. USE AND POTENTIAL OF THE BUSINESS ... ArialCommunications of AIS, Volume 15, Article 16 Clarifying Business Models: Origins, Present, and Future of the Concept by A. Ostenwalder, Y. Pigneur, and C.L. Tucci evolve from a specific state of their business ... Communications of AIS, Volume 15, Article 19 Clarifying Business Models: Origins, Present, and Future of the Concept by A. Ostenwalder, Y. Pigneur, and C.L. Tucci 1993] and would define the terms, concepts,...