... of social media data with our retail and consumer demand signals (eg data stored in our DSR)Our strategy is to manage social media data separate from retail and consumer demand signalsWe ... States of AmericaIndiaUnited KingdomUnited Arab EmiratesCanadaAustralia, ItalyChina, Turkey, Belgium, Denmark, GermanyBrazil, Hong Kong, Indonesia, Poland, Singapore, Spain, Switzerland,Austria, ... direct-to -consumer programmes on trade promotion?(% respondents) 29 25 22 4 21Purchase dataLifestyle data Consumer demand dataMarket dataDemographic dataPromotion response dataAttitudinal...