... brands and described their connection to the brands in more concrete terms (e.g., they wear that brand of clothes). Middle and high school students, however, included significantly more brands, ... normative nutrition and health beliefs, ex-pectancies about healthy and unhealthy foods, and direct priming of food consump-tion and attitudes. We also challenge researchers to identify and test additionalpotential ... describedbrand image as an associative network (e.g., Smith, 2002). The brand name and/ orlogo serve as the central node in the network and are connected to all other con-cepts experienced, either...