... techniques used to market food and beverages to children, including product placement and branding, sponsorship, direct marketing, product design and packaging and point-of-sale promotion. Table ... surveyed. While for some countries there were significant decreases in advertising (e.g. in Poland, Ireland and France), in other countries significant increases were recorded, including Slovenia ... coverage for self-regulating their marketing messages to children, with some including product placement, use of licensed characters and their own branded sites in the definition of marketing....