... indeed, perform better than others. Furthermore, business model classifications are better predictors of these measures of financial performance than two-digit industry codes. Why should this ... show that business models are a better predictor of financial performance than industry classifications and that some business models do, indeed, perform better than others. Specifically, ... Model Archetypes (BMAs). While all of the models are logically possible, some are quite rare, and two (Human Creator and Human Distributor) are illegal in most places today. Definitions and...