... mass marketing to customized marketing. The massmarket is splintering into mini-markets and your companynow has the capability of marketing to one customer at a time.• From owning assets to ... productas persuasively as can a friend, acquaintance, past customer, or inde-pendent expert. Suppose you are planning to buy a PDA (personaldigital assistant) and you have seen all the ads for Palm, ... 181myopia, 140plans, see Marketing plansresearch, see Market researchroles and skills, 119–121shootouts, 174strategy simulators, 114 Marketing auditor, marketing control role,79 Marketing automation...