... Beverage Marketing | Setting the Stagehile these efforts are commendable, they must be viewed within the broadercontext of the changing nature of advertising and marketing. The rapid growth of the ... &Gamble.8825Interactive Food & Beverage Marketing | Setting the StageRedefining Marketing in the 21st CenturyW“Engagement” The concept of “engagement” is at the heart of many digital marketing cam-paigns targeted ... ad agencies, incorporating brands intotheir “user-generated content” and distributing their work virally (from person-to-person)on the Internet, cell phones, and iPods. In the following pages,...