... seriously. And that poses a challenge for companies, says Avinash Kaushik, Google’s Analytics Evangelist and author of Web Analytics 2.0, because social media can build up a great deal of data, but ... social media as an island of information, but rather as another primary data source that is constantly monitored, captured, managed, and analyzed alongside other traditional data sources. ππ ... take those new tools and strategies to create what Avinash Kaushik, Google’s Analytics Evangelist, describes as a new reality in harnessing the power of social media. “Too many companies have...