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Being wise with waste: the EU’s approach to waste management potx

Being wise with waste: the EU’s approach to waste management potx

Being wise with waste: the EU’s approach to waste management potx

... perhaps there are charities in your area that will be happy to take it off your hands. Being wise with waste: the EU’s approach to waste managementBeing wise with waste: the EU’s approach to waste management — ... to move waste management up the waste hierarchy. The EU’s approach to waste management ENV-09-029_brochure -waste- ok.indd 4 22/11/10 11:29— 5 — Being wise with waste: the EU’s approach to waste ... their reusable counterparts and quickly end up in landfi ll.10 tips on how to be less wasteful Being wise with waste: the EU’s approach to waste management — 10 — Being wise with waste: the EU’s...
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Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx

Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx

... about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spreadthis budget knowledge to their customers, and the session was filmed as anexclusive with ... time/access.• Pursue links with other organisations to extend the campaign reach and budget.Activity• Celebrity interviews.• Tour of the Barnsley factory for the media.• Photocalls with celebrities ... brain damage that the only way he can now communicate with others is by blinking. He is not aloneand, according to the Public Health Laboratory Service in the UK, many of thesecases could have...
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Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

... role, though theymay build up to this as they near promotion to the next level. • Account Executive: the entry point for most graduates, execs are expected to do the majority of the day -to- day work ... begin to takeon the responsibility for directing accounts in a mentored environment as theyprogress upwards. • Account Director: the responsibility of the account director is to manage the relationship ... account is left to the manager – but it is still up to the director to know what is going on and to ensure the client is happy. Directors areoften involved in generating new business for the consultancy...
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Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

... work to strengthen the overall reputation of some well known companies. A lot of the work is classified as B2B (business -to- business) – that is promoting the company to other businesses, rather ... releases about the product, and sending them to journalists to see if I can get them interested in the launch?I: Yes, although that is selling the job very short! Researching the right media ... experts in the field who advise clients onhow to make the most of the internet, suggesting on-line marketingtechniques or interactive communication tools that would best complement their businesses....
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Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc

Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc

... in order to join the trade association. In-house PRdepartments are not subject to such PR industry regulations as the Consultancy Management Standard, although some individuals within the organisation ... tend to be in-house PR, marketing orcommunications departments of other private businesses or the public sector, likelocal authorities. PR CONSULTANCY: A PROFILEIf you decide to choose the ... more about the PR industry and discusses the differencebetween in-house PR and PR consultancy. If you already have a good idea aboutworking in PR then you might want to move on to the next section...
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Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

... well in the end, and the client asks you to come up with creative ideas to launch the productA: you tell the client that you can promote this product in all the ■■mainstream media within the next ... is to draft a press release for the new productlaunch. A: you quickly draft the release and send it to all the mainstream media ■■without speaking to the journalists firstB: you write the ... write the release with a targeted audience in mind and ■■think of ways to sell in your story to that mediaC: you decide to leave it till the next day ■■10. The working day at the office is finally...
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Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

... web links which shouldfurther help your research into the industry:PROFESSIONAL ASSOCIATIONSPublic Relations Consultants AssociationWillow HouseWillow PlaceVictoriaLondon SW1P 1JHTel: ... 7020Web: www.ipa.co.ukInstitute of Public Relations The Old Trading House15 Northburgh StreetLondon EC1V 0PRTel: 020 7253 5151Web: www.ipr.org.uk The Market Research Society15 Northburgh StreetLondon ... andCultural studiesCardiff CF10 3XQTel: 029 2087 4000Web: www.cf.ac.uk/uwc/jomec The Insider’s Guide to PR: Chapter 8Page 21...
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Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

... refer to their news stories or features as copy.• Corporate Communication: deliberately planned management of the communications affecting the perception and image of an organisation.• Crisis Management: ... image. Crisis management is closely related to issues management. • Cue sheet: briefing notes to help a spokesman prepare for an interview with ajournalist. The cues should cover the issues that ... issues that are likely to arise in the interviewand the approach that should be taken on these issues.• Cutting: the piece of written material containing messages about the client or itsproducts...
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