... destructive and futile and benefit neither themselves nor, in the end, customers. Established companies,in turn, must stop deploying the Interneton a stand-alone basis and instead use it to enhance the ... information. Rather than tailor the value chain in a unique way, they have aped the activities of rivals. Rather than build and maintain controlover proprietary assets and marketing channels, theyhave ... 200175Strategy and the Internet• Real-time integrated scheduling, shipping,warehouse management,demand management and planning, and advanced planning and scheduling across the company and its...