HOW TO VALUE YOUR BUSINESS AND INCREASE ITS POTENTIAL doc

... followinggeneral topics:• Chapters 1 through 8: How to value your business as of to- day.• Chapter 9: How to value your business as of a future date.• How to manage your business to increase its value ... knowthe value of the stock in your company.2First and foremost,readers need to understand how to do a “quick -and- dirty” valu-ation, in order to manage your business over time to maximize its value ... diving into myriad details and variations.3. To give you insights on how to increase the value of your business. 4. To help you “groom” your business for sale.5. To help you understand when...

... changes in the market and how you expect your business and your competitors to react This section should describe what you are going to do to promote and sell your products and services. It ... The business, its products and services If you want other people to invest in your business or if you are already in business and are preparing your plan to focus attention on your existing ... firm understanding of what you do and how you do it, the reader may not understand your business and its products and services. It is vital that you avoid using jargon or abbreviations and explain...

... small business that is able to utilize Freelancers is more dynamic and able to adapt itself more quickly to the needs of its clients. How does Outsourcing t into Modern Business? HOW TO BOOST ... to be both dynamic and able to scale its workforce to meet supply and demand. Traditionally, this has meant employing more staff than required to ensure that there are extra employees on hand ... you wish to have your project completed professionally and within the timeframe you require, then you need to consider every factor, not just the cost.POST A PROJECT HOW TO BOOST YOUR BUSINESS...

... alwayscometrue!Youcannotpreventthemmorethanyoucanstopthewhizzingofelectronsorthewhirlingofstars.THEONLYTHREEACTIVITIESNECESSARYCHAPTER6First,thereistheIdealofSomethingDesired;Second,theProcessthatLeads to AttainingIt; and Third,theActofMakingtheRealityYours.Thesearethethreebasicactivitiesofattainingthatwhichyoudesire;theyaretheonlyoneswhichhavebeen and canbesuccessfullyusedinattaininganyqualityordegreeofdevelopmentwithinyourselforinobtaininganything,conditionorpositioninsocietyortheworldaboutyou.Thesethreeactivitiesaresimplystatedbecausetheyaretrue,-notbecauseIwritethem.Basictruthsarealwayssimple; and, ifnotenvelopedinamassofsuperfluouswordsorintertwinedwithawebofentangledthoughts,theyarealwayseasilyunderstood.Whensimplystated and easilyunderstood,itiseasy to applythem.Ifyoupermit your ideal to belostinajungleofmanywords and your process to bemisdirectedbyamultitudeofvaryingthoughts and feelings-eachpointinginadifferentdirection-why,then,ofcourse, your idealwillnot and cannotbecomeareality.Unlessyoucanclearly and definitelystate your ideal,itisnotsufficientlyconcrete to makeanyprocessofattainingitsuccessful.Unlessyoucandefinitely and simplystatewhatyouare to do and  how youare to doit, your planoftheprocessofattainingorobtainingthatwhichyouwantwillbeconfused and  your effortwillbepartlywasted and probablyunsuccessful.Attainingthatwhichyoudesireiseasy and certain:(1)ifyouconceiveaclear-cutidealofwhatyoudesire;(2)ifyouturntheideal to theparticularprocessthatalwaysleads to attainingorobtainingthatwhichyouwish; and (3)ifyouknow how to maketherealityapartofyouor your surroundings.Thatyoumayknow how to make your ideas and desiresbecomerealities,Inowtakeuptheprocessinthissection: To AttainYouDesires,AllThreeMustbeUsed; How to FormanIdealthatWillComeTrue;FiringtheHeart-Desireof Your Ideal;GivingaBodyofEthericSubstance to Your Ideal;Giving Your IdealtheImpulseofAction to MakeItReal;TheProcessthatMakesIdealsComeTrue;TheActofMakingtheRealityYours; and Where to Center Your Effort. TO ATTAIN YOUR DESIRES,ALLTHREEMUSTBEUSEDCHAPTER7Ifyouidealize and useallthreeofthebasicactivities and onlythosethree,itiseasy to make your idealsbecomerealities.Youalwaysattainwhenyouidealize and usethem;but,ifyouleaveoutanyoneofthethree,youfail to attain your desire, -and noonecanbeblamedexceptyourself.Ifyouidealizeonlythatwhichyoudesire and holdfaithfully to thatideal,-thatis,ifyouuseonlythefirstofthethreeactivities,-youwillsucceed and justlyinproportion to whatyoudo.SinceGodisjustice,theresultcorresponds to theeffort.Idealizingwhatyouwant and holdingfaithfully to theidealformonths and evenyearsbringsyouthesuccess your effortmerits-evenafteryearsyouwillstillbeholding to theideal. And, ifyouidealizethatwhichyoudesire and attempt to takepossessionofitmentally-usingthefirst and thirdofthethreebasicactivities-yousucceed and justlyinproportion to whatyoudo.If,wheninNewYork,youlearnofafootballgame to beplayedinBoston and desire to bepresent,theidealoftheThingDesiredis to beinBoston.Ifyoudesire to drivebyautomobilefromNewYork to Boston,thatistheidealoftheProcessyouintend to use to get to Boston.Ifyougo to your garage and sitin your carforaday,amonthorayear,holdingfaithfullyallthetime to theThingDesired and holdingalsoamentalpictureofbeinginBoston-mentallypicturingthefirst and thirdsteps,butomittingthesecondone-beforetheyearpasses your friendswillwish to sendyou to themadhouse; and onlybecauseyoufailed to usethesecondactivity-thatoftheprocessofactuallystartingthemachine and drivingfromNewYork to Boston.Itisnotenough to holdidealsoftheThingDesired,-thefirststep.Itisnotsufficient and itmaybedangerous to declarementallythatyoupossessit,-thethirdstep.Itisnotenougheven to havefaiththat your desirewillcometrue,thoughfaithisthesubstanceofthingshopedfor.Youmustput your idealsintoidealizedactionforidealsarethesubstanceofthingsthatare and idealizedactionistheonlycertainprocessofattainment.“Faithwithoutworksisdead”doesnotstand-alone;Christ and theapostlespresentedthetruthmanytimes:"ImustworktheworksofHimthatsentMe....Return to God, and doworks.-Whatdothitprofitthoughamansayhehathfaith, and havenotworks?-Canfaithsavehim?-WasnotAbraham,ourfather,justifiedbyworks?Byworkswasfaithmadeperfect.-Iwillgiveuntoeveryoneofyouaccording to your works.-Hethatovercometh and keepethmyworksuntotheend, to himwillIgivepoweroverthenations."Ofthenames to bewrittenintheBookofLife,theyare to bejudged"according to theirworks"; and theverylastmessage-lastchapterofRevelation-is"Behold,Icomequickly; and myrewardiswithme, to giveeverymanaccordingashisworkshallbe.""Hitch your wagon to aSTAR"isnotsufficient.”"HITCH your wagon to astar"bringsresults.” HOW TO FORMANIDEALTHATWILLCOMETRUECHAPTER8First,anideal to cometruemustbeanideal;anideawillnotdo.Second,anideal to becomearealitymusthaveaheartofdesire, -and agoodstrongheart.Third,anideal to comeintomanifestationmustbeabodyofrealethericsubstance.Fourth,anideal to becomeanactualitymustpossessanimpulseofaction.Lackinganyoneormoreofthese, your idealsdonotbecomerealities.First your idealmustbeanideal,notanidea.Theidealwillcometrue.Sincemostpeoplethink and planinideas;theirthoughts and plansseldommaterialize:Afterrepeatedfailures,somebecomediscouraged,despondentorresigned and somelosefaithintheircapacity to attainthegreatgoal and doubtthejusticeofsociety,theworld and God.Othermen and womenthinkinideals;withthemitisahabit.Suchmen and womenaresuccessful and attain to agreatextentthatwhichtheydesire.Theyattaininproportion to theirideals.Youmayidealize your thoughtsof-ethical and spiritualadvancement and attainsoulconsciousness;yetwhenitcomes to othermattersyoumayuseonlyideas and fail.Ontheotherhand,althoughothersmaynotidealizeethical and spiritualconceptsasyoudo,yettheydoidealize,-thatis,makeperfectimagesoftheirthoughtsofdevelopment,advancement,work, and business; and hencetheysucceedinthoselines to agreaterextentthanyoudo.Thisisjust;infact,itisGod'sJustice.Youfailinthatwhichyoudonotidealize;yousucceedinthatwhichyouidealize.Theyalsofailinthatwhichtheydonotidealize and succeedinthatinwhichtheyuseideals.Backofeverythingintheworldthereisanideal:backofthedesignofeverychair;thedecorationofeveryroom;thecut and materialofeverygown and everysuitofclothes;backofeverythingthatevercomestrue.Thosewhothinkinlittleideals,succeedinlittlethings;thosewhothinkinbigideals,succeedinbigthings.Noadvanceofmankindhaseverbeeneffectedexceptitwasfirstformedbyidealsofsomekind:nopaintingwaseverpainted,nostatueeversculptured,nomusicevercomposed,-exceptfirstconceivedasideal.Nomotor,nodynamo,noengine,noprintingpress,nolinotype,noautomobile,noairplane-notonewaseverinventedexceptitfirstexistedasanideal.Nothingineducationwasevertaught and noethicalorspiritualconceptwaseverpreachedthatdidnotpreviouslyexistinidealforminthemind.Thosewhothinkideasneverattain to greatness.Greatmen and womenalwaysthinkinideals.Change your “ideas” to “ideals!” How? Bymakingitaperfectimage,addingdesire,givingitbodysubstance, and creatinginitanirresistibleimpulse to manifestitselfinaction. How canyoucompleteanideasoas to makeitanideal?First,byaddingthefactorstheidealacks.Youhaveanideaofthecolorofanapple. How perfectisit?Takepaints and try to paintapictureofanapple and youwilldiscoverthattherearescoresoftints and blendsofcolorsthat your ideadoesnotcontain.Youhaveanideaoftheprofileofthefaceofsomeoneyoulove.Takeapencil and try to drawthatprofile!Youhaveanideaoftheshape and formofthelegsof your table.Close your eyes;run your fingersoveroneofthelegs;feeleveryindentation,everypartthatprojects,thenumberofringsaroundthelegs.Scoresofnewfactorsareadded to your idea. How canyoubecertainthatyouhaveaddedeverythingtheperfectimageought to contain and leftouteverythingtheimageshouldnotcontain?Althoughtherearemanymillionsofdegreesofvariation and anunlimitednumberofcombinations,therearebutafewdifferentbasicqualitiesthatenterintoourimages.Theyare:colors,sounds,tastes,odors,movements and directionsofmovement,balanceorlackofbalance,finenessorroughness,hardnessorsoftness,heatorcold,lightnessorheaviness.Takeanyideayouwish to cometrue.Imageitin your mindasitnowis,-aimperfectidea.Then,takethefactorofcolors.Imageitagain,mentallyseeingeverycolorithaspossessed,doespossessorcouldpossess.Inthissamewaygoovertheideaofthatwhichyoudesire.Useeveryoneoftheelementsofcolor,sound,taste,odor,heat,cold,motion,directionofmotion,form,size,balance,fineness,roughness,hardness,softness,lightness,heaviness.Donotleaveoutasingleone.Whenyouhavefinishedyouwillhavetheformofaperfectimage-ofanideal,butitwillstillbeonlytheform-withoutaheartofdesire,withoutanethericbody, and withoutimpulse to impelaction.Next,adddesire!FIRINGTHEHEART-DESIREOF YOUR IDEALCHAPTER9Wishesarebutwishes;theyleadonly to wishingmorewishes.Desiresareheartbeatsofsoul;theydemand and impel to action.Awishturnsever to itself,wishingthatsomethingwillcome to makeitselftrue.Adesiregoesoutfromself;itdaringlyreachesout,demandingthethingdesired, and divinelycreatesitinreality.Putthefollowingtruthstogether:Desireistheheartof your ideal;inthisheartarethefiresofattainment;sometimestheydiedown and aredim;sometimestheyburnbrightly and glowwithhope and setfire to action;unlesstheythusburnwiththelightofhope and thefireofaction, your idealwillnotcometrue.Whenthefiresofdesirearedimmedbydisappointmentsordiscouragement,ormemoriesofthefailuresofthepast,whatareyougoing to doaboutit?Feedthefireswith your feelings and emotions! Your thoughtswillnotdo;theyarebutdampwood and wetsand.Desiresareoftheheart;theycannotbemade to burnbrightlybyaddingideas and thoughtsofthemind.Isitathing-amaterialthing-youhavedesired and forwhichdesireburnslowbecauseofpastfailures to attainit,orisitanewdesirethatdaresnotburnbrightlyforfearofdisappointmentshoulditnotbeattained?Fire your desiresothatitwillcometrue.Fireitwith YOUR feelings and emotions.Areyouayoungwoman and isitadaintyrose-coloredgownyoudesire?Imagethecolorofit and feelthejoyofgowningyourselfinthatcolor.Feelthepleasureitwouldgiveyou to lookatyourselfinthatcolor.Thinkof its coloragain,-thecolorofroses.Imaginethatyouhaveperfumedthegownwithjustatouchofessenceofroses.Feelthejoyofsmellingthesweetodorofroses.Feelthejoyofsmellingtheperfumewithwhich your dressisscented.Thinkofthefeelofthematerial, -how soft and delicate.Feelthejoyyoufeelinfeelingit.Thinkofthelightnessofthedress.Feelthejoyyouexperienceinhandlinglight and dainty and fluffythings.Feelthejoyyouwouldfeelinputtingonthatdress and inwaitingfor your sweetheart to call.Feelthejoyyouwouldfeelasheadmiredit and complimentedyouuponit.Feelthejoyyouwouldfeeldressedinthatgown,whenwithagroupofpeople.Isnot your desirefired and burningwithimpulse to act?Willyounotdosomething to getthatdress; and, idealizing your doing,youwilldoitintherightway and getitintherightway.Areyouayoungmandesiringanewsuitofclothes?Fire your desirewith your feelings.Imagethesuityouwish -its color,cut,form,material, and fit to you.Feel how happyyouwouldfeeldressedinthatsuitcallingonthegirlyoulove.Feel how proudyouwouldfeelifyoucouldwearitwhengoinghome to seemother.Feel how satisfiedyouwouldfeelwalkingintotheofficedressedinthatsuit.Feelall your goodfeelings-feltunderallotherconditions-inrelation to thatsuit.Isnot your desirefired to thepointwhereyouwilldosomething to getit and, idealizing your doing,youwilldotherightthing and getitintherightway?Isitapositionyoudesire?Feelthejoytheincomeofthatpositionwouldgiveyou.Feelthepleasuresyoucouldobtainwiththatincome.Feelthejoyoftheopportunitiestheincomewouldgive.Feelthetrueprideofadvancement.Feelthejoyofknowingyouhaveattainedtheposition and madegood.Feelthejoyofgenerouslyhelpingotherswheninthatposition.Feelwhatthatpositionwouldmean to youamong your fellows.Feelwhatitwouldmean to youamongbusinessmen.Feelallthesefeelings-feeding your desireswith your FEELINGSinsteadofwithwishes and thoughts -and youwilldosomething to attainthatwhichyoudesire.Think,think,thinkofwishes and youwillliveanervouswreck and dieinthementalmadhouseofunfulfilledmentaldesires.Feedthedesiresof your idealswith your ownfeelings and emotions -and thehigherthefeelings and emotions,thestrongerthefire -and your desireswillturn to actionthatcannotbeprevented. And since your desiresareheartsofideals,thatwhichyoudowillberight.GIVINGABODYOFETHERICSUBSTANCE TO YOUR IDEALCHAPTER10Thenextstepis to createabodyfor your ideal-abodyofrealethericsubstance.Imagetheidealofthethingyouwant.Doesthethingitselfseemsocompact and densethatyoucannotre-form and re-createit to accordwith your ideal? Its formcanbechanged,butonlyifyougiveabody to your ideal.First,giveform to thesubstanceoftheideal.Turnback and readagainmythirdchapter.Then,re-idealize your imageofthethingdesiredasmadeofinfiniteenergy-space.Bydoingthisyouactuallygroupthespiritualsubstanceintoform.Thisisafirststepincreatingthebodyof your ideal.Second,givethebodyattractivepower.Readagainthefourthchapterofthisbook.Then,re-image your idealofthethingyouwant.Realize,thatwhateverthesubstanceofthethingdesired,thatwhichmakes its actualitypossibleisinfiniteattractiveenergy;thatitisthissameenergythatholdsalltheparticlesof your idealtogether and draws to itallthefactorsnecessaryformanifestation.Bythusimaging your idealyougiveitsolidity.Theparticlesofthisspiritualsubstancebecomesfixedsothattheidealwillpersist;sothatitwillnotchange,asanideachanges,orevaporateinvainimaging’s.Bythisprocessyoualsogiveitpower to attract and draw to itallthoseconditions,qualities,thoughts,feelings and attitudesnecessary to makeitreal,-necessary to make its actualitypossible.Third,createthebodyofself-activesubstance.Turnback and readthefifthchapter.Realizethateverythingyouwish to changeisininfinitemotion,thrillingwithlife;thateventhepieceofcopperwirethatleads to your electriclightiscomposedofwhirlingcentersofspace,infinitelysmall,capableofmoving660,000,000milesanhour and able to changetheirpositions40,000,000timesasecond,Bythisprocessyourid your soulofanyideathatanyso-calledmaterialthingcanoppose-themanifestationof your ideal. And yougive to theideal -to its bodysubstance-thesamequalityofinfinite,infinitelyrapidpowerofmovement,powerofaction,power to makeitselfcometrue.Imagethebodyof your idealcomposedofspiritsubstance,vibratingatthistremendousrate,exertingenormouspower, and yougiveitadditionalpower to makeitselfintoanactuality. To thispointintheprocess,whatis your ideal?First,aperfectimage-includingonlythoseelementsitshouldpossess and nonethatitshouldnotpossess.Second,anidealwithaheartofdesire,fired to actionbyall your feelings and souldesires:(1)increasedbyimagingthebeauty and utilityoftheideal and thepleasuresitwillgiveyou and (2)augmentedbyeveryconceivableelementofdesireyoucanawakenbyimagingeverythingcomposing its image-color,sound,etcetera.Third,anidealbody-formedoftheinfinitespiritsubstance,energy-ether;abodyofthesamematerialastheessenceofmatterwhichmakesiteasyfortheideal to manifestasanactuality;abodyheldtogether and madepermanentbyinfiniteattractiveenergy;abodycomposedofethericsubstancewhoseparticlesvibrateataratesorapidthatimaginationcannotconceiveit;abodycomposedofethericsubstanceanounceofwhichhasgiganticpower,sufficient-iffreedatonetime -to tosstheAlpsintotheAtlanticOcean.Nowgivetheidealthesoulimpulse to act, and youcannotprevent its comingtrue.GIVING YOUR IDEALTHEIMPULSEOFACTION TO MAKEITREALCHAPTER11Thereisonemorestepintheprocessofmaking your idealcomplete.Itpossessesinfiniteenergy,butyoumustgiveittheimpulseofaction. How canyoudothis?InthisIdifferfrommanyothers.Iholdthatvisualizationisnotsufficient.Visualization,althoughitoftenaccomplisheswonders,isafterallbutapicturingofanidea.Itdoesmaketheideavividbutitadds to itonlyoneofseveralelements-onlytheimagesofthesightsense.InsteadofvisualizationIuseidealization-theperfectimage.Thisincludesthefactorofvisualization and thatoftheelevenotherfactors.Usingtheotherfactors-especiallythoseofmotion and directionofmotion-wegivetheidealanimpulse to move and thisinturngivesittheactionpowerthatmakestheidealmanifestasareality. HOW TO TURN YOUR DESIRES AND IDEALSINTOREALITYByBrownLandonePREFACE–THEMANWHOWORKEDOUTTHEPROCESSItisunusualIassumeforabusinessman to accepttheobligationofwritingaforeword to abookofidealism, and anyattemptonmypart to add to its spiritualcontentwouldbevainassumption.ButsinceIknowofthephenomenalresultsofidealizingtheprocess,Icanperhapsgivesomemeasureoffaith and hope to thosewhohavenotalwayssucceeded and whonowdoubtthepossibilityofmakingtheiridealsbecomerealities.Mycertaintyoftheresultsofthisprocessbasesitselfuponmanyyears'personalcontactwiththeattainmentsofBrownLandone,uponmyownindividual and business successinusingtheprocess, and uponmyintimateacquaintancewiththemanyexecutiveswhohavewithhisaidmadetheiridealscometrue.Someoftheseidealshavebeenofthehigherthingsoflife;someofmoremundaneaffairs,suchasincreasingone'ssalaryfromtwoorthreethousandayear to athousandamonthormorebyafewweeks'useoftheprocess.BrownLandone,theman,likeallofus,hashisindividualhabits and hobbiesknownonly to intimatefriends.Forinstance,heneverreadsanythingidealisticimmediatelybeforegoing to sleep."IfIdo,"hesays,"mymindreacts and Ihaveunpleasantdreams;but,ifIreadsomethingweird,mysoulreacts and Ilivethenightinastateofhighspiritualconsciousness."Thenthereisthepassionof"cleaningupthings."Today,thisismostannoying to someoftheintimatefriendswhomhevisits,fornosoonerisheinthehomethanhemakesforthebasementorattic to satisfyhissoul'sdesire to makethingsclean.Itisapassionwithhim;itwasborninhim.Asachildhewouldcleanuphisplayroomratherthanplaywithhistoys.WhenbutfiveyearsoldhebecamesoangrybecausetheservantswouldnotletClickHere To GetTheaudioVersion+55FREERareSelfHelpEbook. ... Visualizingistheactofholdingamentalpicture;idealizingistheactofperfectingthementalimageofallfactors,-thepicture,theprocessofsecuringit and theactofmakingitreal.Youoftenignitetheheartof your idealbyvividmentalpictures and strongfeelingsofdesire to possessthereality;butunlessconnectedupwith your motorpowerofaction,itremainsmerelyanurgentunfulfilledpictureofdesirewithinyou-anidealthatdoesnotbecomeareality.Clutching your ideal to actioncannotbeeffectivelyaccomplishedbyapicture.Letmeillustratethisclearly.Go to anartmuseum;lookatanypaintingrepresentinganumberofpeople.If,aftergoingaway,youclose your eyes and visualizethepainting,youholdin your mindamentalpictureofthepainting.Withcare and practiceyoucanmakethismentalpictureveryvivid and increase your ability to re-seeinthemindeverydetailofsuchapainting-lines,forms and colorsofthings and people.Yet,itisstillamerepicture;itisflat,lackingaction, and itdoesnotimpel to action.ThatwhichIhavejustdescribedisthevisualizingprocess.Visualizinghasproducedmarvelousresultswhenthepersonvisualizinghasturnedsuchmentalpicture-makingintotheidealizedprocess,eveniftheyhavenotrecognizedthattheyhavedoneso.Idealizing,however,ismoreremarkablebecauseitincludesvisualizing and addsallotherelements to it.Visualizationcomesfromusingthestored-upimagesofbutoneofoursenses,thesenseofsight.Idealizationcomesfromusingthestored-upimagesnotonlyofthesenseofsightbutofallothersenses. To attainthatwhichwedesireitisnecessary,notonly to seethevisualimage,but to act.Trynowanotherprocess:Idealizethepaintingyousawintheartmuseum;bringitvisually to your mind;re-seeitjustasyoudidbytheprocesspreviouslydescribed.Thenimageaction,-everypersoninitinaction;feelthemdoingthethingtheyarepicturedasdoing;feelthemovement;feeltheactivities.Ifitportraysthemasspeaking,hearthetones,-hearwhattheysay.Imightcontinuewithallotherelementsofthepicture,butIthinkthisissufficient to showyouthedifferencebetweenvisualization and idealization.Visualizationproducesanonmoving,non-activepictureinthemind,eventhoughitbevivid and clear.Beingnon-active,itdoesnotimpel to action and hencemanyofourpicturedidealsdonotbecomerealities.Butifweidealizeaction,ifweusethementalclutchofconnectinguptheidealofthethingdesiredwiththeprocessofobtainingthatwhichwedesire,actionmustresult; and actionisoneoftheessentialfactorsinmakinganyidealcometrue.THEPROCESSTHATMAKESIDEALSCOMETRUECHAPTER12Processisthewayofdoingthings.Thereareseveralwaysofdoingthings,buttheidealizedwayistheonlywaythatguaranteessuccess.Thenon-idealizedprocessesare:meredoing;purposefuldoing;plannedorthought-outdoing.Thefourthprocessistheidealizedprocess.Meredoingneverleads to success,-forbackofitthereisnoidealoftheprocess,nodesire to improveit,nothought-outplan, and noideal.Inmines and stores and factories and offices,therearemillionsofgoodworkers.Theylearn to doonething-theylearn to doitwell -and then,foreverafterwards,theymerelydo.Theydrudge,ortoil,orlaborbuttheydonotwork; and -theydonotsucceed.Youyourselfmaydo your workperfectlymerelydoingit;youmaybealwaysatit;othersmaybeable to dependuponyoudoing your workexactly,withnolossoftime,notmissingastroke.Butallthesedonotlead to attainment,-why,evenahay-pressdoesthosethings!Purposefuldoingisonestepinadvanceofmeredoing.Itisbaseduponanideaofprogress and isstimulatedbyadesire.Butthatisnotsufficient.Why,thebank-robberhasapurposeinrobbing;hemaysucceednow and theningettingwhathewants and healwayssucceedsinmakinghimselfauselessmemberofsociety,-yet,hislifeisnotsuccessful and heisnotasuccess.Evenwellplanned,carefullythought-outdoingleads to thousandsoffailures.Manyayoungman,intelligent,enthusiastic,hardworking and earnest-startsin business forhimself and fails,-evenafterhehasplanned and thoughtouthisentireproblem.Whenhebegins,heseessuccess-bigsuccess-withintwoorthreeyearsatmost.Butinsixmonthsthesheriffmayclosehimupasafailure.Evenplanneddoing,baseduponideas,desires and thought-outprocesses,failsunlesstheprocessisidealized.Itisonlyanidealizedaim,process and attitudethatalwayswin.SometimeagoanadditionalmainsubwaywasopenedinNewYorkCity.Itnecessitatedanewroutingofpassengers.Morethansevenmillionpeoplehad to learn to travelbynewroutes.Fordaysbefore its openingthepaperswerefullofthenewsystem and how to getfromonepoint to another.AtleastnineoutofeverytenofthemillionsofadultsinNewYorkmusthavereadthedirectionsprevious to theopening,althoughprobablynotoneinahundredthousand-whentheyreadthedirectionsover and overagain-idealizedthenewroute,noridealizedthemselvesgoingaboutthecityor to and fromworkonit.TheResultofNotIdealizingtheProcessonthedayoftheopening,intelligentmen and womencrowded and jammedeachother,wentwheretheydidnotwish to go,evengotlost,thoughmanyofthemhadknownNewYorkalltheirlives.Theconfusion and jammingofthemobattwotransferstationsweresogreatthatscoresofwomenfainted, and manywereseriouslyhurt.Morethanamillionpeoplelosttheirheads-morethanamillionwereconfusedforweeks.Itwasnecessary to closethecrosstownsubwayforamonth to preventaccidents-actually to preventpeoplekillingthemselves and eachother,becauseoftheirconfusedmobaction. And allofthisconfusion,trouble,injury and delaycouldhavebeenpreventedifeachofthesevenmillionpeoplewhousethesubwayshadspentbutfiveminutesprevious to its openinginIdealizingtheProcessoftravelingonit. How IIdealizedtheProcessinthisCase:Itookadescriptionoftheroutesfromanewspaper;readitcarefully.ThenIquietlyvisualizedthenewroutes.Next,Iidealizedaction,-Idealizedmyselfusingthenewroutefrommyhome to myoffice,picturingmyselfonthecars,changingwherethedescriptionsaidchangesmustbemade;idealizingeverybitofthejourney to myofficedoor.NextIidealizedonetripafteranother to otherpartsofthecity,untilIhadmyselfmentallyusedeverynew and oldroute.Afterthis,itwasimpossible to beconfused;impossible to makeamistakeinusingthesubway.Millionsofothersthoughtofthenewroutes,butcertainlyveryfewconsciouslyidealizedthemselvestravelingonthem.YeteveryindividualinNewYorkcouldhavedoneitinfiveminutesiftheyhadonlybeeninthehabitofIdealizingtheProcessofDoingThings.Othershadideasofthenewroute,ofwheretheywanted to go, and of how to getthere.Iturnedmyideasintoideals.Idealizingtheprocessofdoingthething,includedmorethanthere-seeingofthementalpictureofthenewroute.Ididmorethanvisualizeit.Iputintoitanelementofaction.Ikeptmy“clutch”insothatthepicturebecamemovement.Thatisalwaysessentialinattainingthatwhichyoudesire.THEACTOFMAKINGTHEREALITYYOURSCHAPTER13Thislastactivity-theactofmakingtherealityyours-comprisesthreesteps:idealizing your attitude;unifyingthesubstanceoftheidealWITHthesubstanceofthereal; and makingtheactualthingapartof your possessionsorplacingyourselfintheactualconditionsthatyouhaveidealized and desired. Your attituderelates to yourself, to others, to conditions, and to theworldingeneral.Beginwithyourself.Consciouslyornot,youdotakesomekindofanattitudetowardyourself.Youmaythinkyourselfawormoragod.Youarefree to takeanyattitudetowardyourselfyoudesire to take;butthereisonlyoneattitudethatleads to success and itistheidealizedattitude!Incompletethinkingin“ideas”makesyouseeyourselfasachildofsin,suffering,sorrow,weakness,mistake and failure.Thinkofyourselfasyouare:asonofGod-idealizingtheendyoudesire,theprocessbywhichyouattain, and theattitudeyouholdtowardyourself,others,conditions, and theuniverseitself.Then,idealize your attitudetowardothers,"Thatwhichyeseekyeshallfind."Ifyouthinkthatallmenaretrying to crushyou,youwillbecrushed;first,because your attitudecloses your eyes to theopportunitiesofferedyou; and second,becausesuchanattitudediscovers and draws to youthosewhodonothelpyou.Ifyouidealizeothersaswilling to helpyou,youdraw to youmen and womenwhowilldothesquarethingbyyou and helpyou,-inthemyouwillfindhelp and ajustreward.Thisidealizedattitudedoesnotmakeyouatrustingsimpleton,fortheidealizedattitudealsoidealizeswisdominknowingothers.Theidealizedattitudechangesalltheconditionsoflife.In business, itleadsus to expectgoodresults, and, expectinggoodresults,weplanbetter.Whenweplanbetter,-thatis,in,amoreidealizedway-wegetbetterresults.Idealizetheworldingeneral.Theuniversemustbegood.Ifitwerenotgooditwouldgo to piecesovernight,-forevildisrupts and destroys.Goodattracts and unites and holdstogether.Youcannotidealize your business, your profession and your workwithoutconductingthewholeaffairasanidealizedservicethatinevitablywillforce your ideals to cometrue!YoumayidealizetheThingDesired,idealizetheProcessofAttainingIt and CarryOuttheProcessinAction, -and, yet,by your attitudekeeptherealityfrombecomingyours.Withagroupofcongenialfriends,youcandesire and idealizeanevening'spleasureforyourself and thegirlyoulove,youmaycallforher and go to thegatheringtogether, -and yet your attitude,ifdisagreeable,cankeepthepleasureoftheeveningfrombecomingyours.First,then,giveattention to your attitude!Second,unifythesubstanceof your idealwiththesubstanceofthethingorconditiondesired.Thesubstanceof your idealisyours!Itisof your mind.Thesubstanceoftherealitymaynotyetbeyours. To makeityours,youmustmakethebodyof your idealcoincidewiththebodyoractualityofthatwhichyoudesire.Re-readthechapterson How to FormanIdealthatWillComeTrue,FiringtheHeartDesireof Your Ideal,GivingaBodyofEthericSubstance to Your Ideal, and Giving Your IdealtheImpulseofAction to MakeItReal.Then,re-image your idealinaccordwiththosefourqualities -its form, its desire, its substance, its impulse to action.Next,re-readthethreechaptersofTheSpiritofMatter: Your Ideals and WhatCompactnessofMatterGives to Them, Your Desires and WhatAttractiveEnergyGives to Them,WhatMovementinMatterGives to theBodyof Your Desire.Donotneglect to re-readthese.Youremembermuch,butnotallthethings.Re-readthem,recognizing:thatthematerialdensity,ofthethingyoudesireisanethericsubstancecoincidinginnaturewiththesubstanceof your ideal;thatthematerialsolidityofthethingyoudesireisinfiniteattractiveenergywhichcoincidesinnaturewiththeholding-togetherenergyof your ideal; and thattheenergyofthematerialthingdesiredisethericforce-exactlythesameforceasexistsin your ideal.Now,imageeachdetailof your ideal,projectitoutof your mind to theplaceoftheactuality, and uniteitwiththesamedetailofthematerialactualityyoudesire to beyours.Donotmissasingledetail;maketheprojectedidealcoincidewiththeactualthingineveryfeature-form,substance,energy and place. To missnofactor,unifystepbystep,-as to color,sound,taste,smell,balance,heat,movement,directionofmovement,form,size,finenessorroughness,hardnessorsoftness,cold,weight,use,pleasuresfromuse,etcetera.Missnoneofthese!Then,third,takepossessionofthethingorwalkintotheconditiondesired.Idealizeyourselfinaction:(1)theconditionofyourselfwheninaction; and (2) your useofthemeans to beusedinperforming your action.Ifthisafternoonyouare to go to onemanoragroupofmen to discussordosomethingwhichitisnecessaryforyou to presentordoinorder to make your idealcometrue,imageyourselfwiththemanorwiththemen,imageyourselfatperfectease,image your confidenceinyourself,image your self-controlwhentalking to them,whencontradictedbythem,evenwhenridiculedbyoneormoreofthem.Imagetheseconditionsin your mindbeforeyougo.Itbuildsinbrainapaththatmakesthedoingofthethingbutamererepetitionofathingalreadydone.Isayimagethesethings,-notmerelyimaginethem;merelythinkingaboutthemwillnotbringresults.Imagealsotheimpressionsyouseeyourselfgiving to others:Areyouappearingassincereasyouaresincere!Areyouappearingasreliableasyouarereliable?Areyouappearingactive and energetic and sane and safe?Remember,itisnotonlywhatyouare,butwhatyoucommunicate to otherswhichdeterminesresultsindealingwithothers.Idealizingtheactionbuildsinbrainpaths.Then,whenyoucome to theactualdoing,youhavealreadyestablishedahabitofdoingitsuccessfully.Themoretimesyouidealizethedoing,thestronger and morepermanentthesebrainpathsbecome.Hence,whenyougointoaction,youaremerelyrepeatingwhatyouhavealreadydone and whatyouhavealreadysucceededindoing.Consequentlythereisnohesitancy,nodoubt,nolackofconfidence,nolackofease, and nomistakesin your action. And -becauseyoucenter your effortrightlythethingorconditionisareality and belongs to you!Where to center your effortnowfollows.WHERE TO CENTER YOUR EFFORTCHAPTER14Itisveryimportantthatyouidealizethatwhichyoudesire;but,sofarastheattainmentofitisconcerned,theprocessismuchmoreimportant, and idealizingtheprocessisthemostimportantofall.Iwillillustrate(1)byalittleincident and (2)byagreatworldexperience.Inthespringof1919,sometimeafterIhadreturned to theUnitedStatesfromoneofmysojournsabroad,Iwrotealetter to ElizabethTowne.IhadknownherformanyyearsbutwhileIwaslivingabroadwehadbeenquiteoutoftouch.WhenMrs.Townereceivedmyletteritawakenedadesireinhermind.Therewas to beaconventionnearherhometownthefollowingweek.Shewishedme to speakatthatconvention. To havemespeakattheconventionwasheridealoftheThingDesired.DidshestopwiththeIdealofthethingdesired?Notatall.ShebeganIdealizingtheProcessofgettingmethere.Shepressedthebell-buttonimmediately;incameastenographer; and aletterwassenttellingme how Icouldcome and return-givinginformationofthetrains -how, bytravelingatnight,thetripwouldtaketheleastpossibletime.Atintervalsduringthatday and nextshewentonIdealizingtheProcessofarrangingformewhilethere,-whereIshouldstay,whenIshouldspeak, how manytimesIshouldspeak,etcetera,etcetera.Shegavetenseconds to recognizingtheIdealoftheThingDesired and anhourormoreIdealizingtheProcess:10seconds to theformer;3,600seconds to thelatter.That'sabouttherightproportion.Thinkthisover;itapplies to everythinginlife.-Giveaboutathousandtimesmoretime and effort to idealizing and workingouttheprocessthanyougive to idealizingthethingyoudesire and your idealwillcometrue.Turnfromthisverysimpleincident to considerthe value ofIdealizingtheProcessinattaininggreatthings-anyverygreatthing-insuchamatterasaworldwar.ThegreatWorldWarwasagreatspiritualtestoftherace.WhentheGermansin1914wereattheMarne,theIdealoftheThingDesiredwas:theGermanArmymustbestopped!Thiswasnotamereidea;itwasalife and deathidealofthepeoplesoftheAlliedcountries.Greatleadersrecognizedthis.WhennewsthattheGermanArmywasbeingforcedbackwastickedoffintheLondonWarOffice,LordKitchenersaid,"Godmusthavedoneit"; and LordRobertsreplied,"Itmeansthenationshavebeenpraying."Thefollowingyear,duringanothercrisis,LloydGeorgeexclaimed,"ThewarwillbelostunlessallEnglandgetsdownonherkneesinprayer;" and in1918thegreatFochfounddailycommunionnecessary.ThiswastheemphasisoftheIdeal.ButtheProcesswasnotneglected.Evenhe,whodailyspentanhourinprayer and dailywent to HolyCommunion,knewthatGodhelpsonlythosewhoknowenough to helpthemselves.Ouronenationalwar-idealwas:Win!Havingoncerecognizedthis,didwewastetimeharpinguponit?No! And wesucceededbecausewecenteredmostofoureffortsupontheprocessesnecessary to winthewar.Whenitwasnecessary to savefoodwesavedit.Wewentwithoutthisorthat-withoutmeatonmeatlessdays;withoutwheatonwheatlessdays.Butwedidmorethanaccepttheprocess;weIdealizedit.Wemadeitamatterofpatriotism;areligionofbrotherlyhelp to ourallieswhoneededfood.When,weneededmoney,didwecontinueharpingontheIdeal?Notatall!WeIdealizedtheProcessoffurnishingthemeans to equip and feedourboys.WeIdealizedtheProcess to suchanextentthathewhodidnotbuyallhecouldafford and alittlemore,feltwronginside.Whenmoreshipswereneededcollegeboys and highlypaid business mendidmanualworkintheshipyards; and whenmoremunitionswereneeded,womenwhosewhitehandshadneverbeforeknownthegreaseoffactorymachines-workedlonghoursbecausetheprocesswasIdealized.Whatwasnewinthis:wehadalwaysheldideals and beenforced to takepartintheprocessesoflifeinpeacetimes.Thenewthing-thethingthatbroughtphenomenalresults-wastheIdealizationoftheProcess.Noworkwasdrudgery;itwasanIdealizedPartoftheEffortsofaGreatHumanBrotherhood.SupposewehadneglectedtheProcess!Supposewehadmadenomunitions,builtnoships,soldnobonds,sentnomenoversea,-wouldsuchprocedurehavehelped to winthewar?!Suchaprocesswouldhavebeenridiculous.Yet,inothermatters,weattempt to makeourideals and desirescometruebyholdingpersistentlydayafterday and monthaftermonth to theidealoftheThingDesired,givinglittleornoattention to idealizingtheprocess and puttingitintooperation.Ifyouwant to win,ifyoureallywishthatwhichyoudesire,ifyoutrulydesire to make your idealscometrue -to turnthemintorealities,firstform your idealoftheThingDesiredbutgive your greateffort to IdealizingtheProcess and puttingitintoaction.Thatbringsyouthereality!IDEALIZEDTHINGSMAKEFORTUNESCHAPTER15Inwhateveryouaredoing and inwhateveryouhope to do and attain,itisnecessary to dealwiththreefactors:things,words and people.Infact,whenyoucome to thinkofit,thereisnothingelsewithwhichyoucandeal.Consequently,idealizingtheprocessofattainingwhatyouwantincludesidealizingthethingswithwhichyouworkorthethingsyouare to handle; and oftengreatfortunesaremadefromidealizinglittlethings and greatfailuresresultfromnon-idealizationofthings,bigorlittle.Herearetheexperiencesoftwomenillustratingthepoint.ItwasonthetrainspeedingacrosstheStateofNewYorktowardChicago.Ihadleftthediningcar,gone to theClubcar and, observingthattheseatsaboutoneofthecardtableswereempty,satdowntheresothatImightbealone to read.Menwerecominginfromdinner and soonamantookaseatacrossthetable.Ilookedup to determinewhetherotherswerewithhim and, ifso,whethertheymightnotwishthetableforcardplaying.Buthewasalone.Hehadafineface,clean,clear-cut;evidentlyamanofeducation;perhaps,amanofculture.Hisface,hisbearing,hisattitudeallproclaimedhim to bea“manofideals.”Idonotmeanavisionary,butamanwhodoes and whohasalwaysdonethatwhichisright and whorefuses and hasrefused to dothatwhichiswrong.Inaminutewewereinconversation.Itstartedregardingthehighcostofliving.Itwentfromonething to another.Hewascommunicative and itwasnotlongbeforehementionedthathehadwishedthisyear to sendhisboy to collegebuthehadbeenunable to dosobecausehecouldnotaffordit."AcollegeeducationcostsfourtimesasmuchtodayasitdidwhenIwent to college,"hesaid.ThefirstpointIwishyou to rememberisthis:hecouldnotafford to sendhisson to college.Iledhimonintheconversation,learnedthataftergraduatingfromcollegehehadbeenaschoolteacher;thatlaterhehadbeeninY.M.C.A.work;awelfareworkerinamanufacturingplantforayear; and thatin1913,he,withafriend,hadgoneintoamanufacturing business ofhisown."Whatlineofmanufacturing?"Iasked."Oh,justlittlewickerhandsatchels,suchasboysuse to carrybooks to and fromschool,"heanswered.ThisisthesecondpointIwishyou to remember:"Oh,justlittlewickerhandsatchels."Thisconversationtookplaceintheyear1920.Itindicatesthatafterhavingbeenin business sevenyears,manufacturinganarticleofuse to atleasttenmillionschoolchildrenaswellashundredsofthousandsofothersinourcountry,this“manofideals”wasunable to sendhisboy to collegebecausehecouldnotaffordit.Wetalkedofotherthings;butbeforelongheleftme,goingback to hisprivatecar.Twoothermencamein and satdown.Oneacrossthetable,onebesideme.LaterIlearnedthatonewasacoaloperatorofIndiana, and theother,-well,therestofthestoryconcernstheotherman.Onelookatthismantoldmehewasnotaso-called“manofideals,”-thatis,notinaccordwiththeordinaryuseoftheterm.Helookedveryprosperous;hewastalkative-menarealwaysmorecommunicativeafterdinner,smokingagoodcigar,onatrainwithnothingelse to do.Thismanisthesoap-dyekingoftheworld.Onlyafewyearsagohe and afriend,hiswife and hisfriend'swife,startedin business makingsoap-dyes.Altogethertheyhad$800.Todayeachofthemismorethanamillionaire.Theirsoap-dyessellfortencentsapackage,yettheydoa business ofmanyhundredthousanddollarsamonth.Theysecuredtheoriginalpatent and consequently,inaddition to theprofitstheymakefromtheirownconcern,theyarepaidroyaltiesbyallothersoap-dyecompanies. How didhedoit?Ihavesaidthatheisnotamanofideals.Thatstatementisbothtrue and nottrue.HeisnotamanofidealsofthePhariseekind,butheisamanwhoidealizesthethingwithwhichheworks. To himthesoap-dyeisoneofthegreatinventionsoftheage.Hisfaceglowedashetoldaboutit;hiseyesshone."Thinkwhatitmeans,"hesaid,"foreverywomanintheland-infact,allovertheworld,fornowwe'resellingsoap-dyes to Europe,Australia,India and Japan -to beableintwominutes to changethecolorofhershirtwaist,ofapieceoflace,oranylighttrimmingmerelybydippingitinourdye,withoutanyboiling, and withoutstainingherhands."Fromtheverybeginninghehadidealizedthethingheproduced.Hehadidealizedthesoapinorder to selectthebestforthepurpose.Hehadidealizedthedyessoas to producethemostusefuldye,themosteasily and quicklyuseddye,-adyeneedingnoboiling,adyethatdoesnotstainthehandsofthoseusingit.Hehadidealizedthechemicalsusedintheprocessofmakingthedye, and, ashetalkedof how hehadbuiltupthe business, Isawthathehadevenidealizedthekindofchemicalexperthewanted and hadthensearchedtheUnitedStatesuntilhefoundthemanthatfittedhisideal.Hehadidealizedjustice and hadsecuredpatentrightsforhimself and thosewhohadworkedforhim.Hisprocessofidealizingthething-thesoap-dye-didnotstopwhenhehadputagoodproductonthemarket and whenthatproducthadearnedhimmillionsofdollars.Hetoldme how thatveryafternoonhehadspentthreehourswithJapanesegirlsinNewYork to provehissoap-dyeswouldnotstainthehandsoftheJapanesewomen.himmopthekitchenfloorsthatheranawayfromhome!Althoughhandicappedinchildhood and youthwithwhatmostofusconsiderinsurmountablephysicalhandicaps,yethehaslivedlong,workedmuch and retainsenduringvitality.Thoseinwhosetimehefirstworked-HelenWilmans,Dr.Adams,Mrs.Eddy,Dr.Stockham and others-havelongsincepassedintothegreaterlife.Yet,today(Iknowfromyearsofassociation),heoftenworkstwentyhoursoutoftwenty-four and findslife and theworkajoybecausehelovesboth.You and Imaynotwish to workthus,yetitgivesonegreatconsciousnessofpower to knowthatsomeonehasattainedsuchspiritualcontactwithLifethatheisable to doso.Hisrecreationispainting.Afteraday'swork,usuallyfromeighteen to twentyhours,hepaints to resthimselfbeforegoing to sleep.Hepaintsatsuchtimeswithphenomenalrapidity.Hehasworkedmuch and allhehasdoneorwrittenisoriginal.Inpointoffact,hehasdonesomanyoriginalthingsthatmanyfinditdifficult to keeptrackofhiswork.Morethantwentyyearsagohewroteofthe value ofvitamins,nowbeingacceptedbythemedicalprofession;agenerationagoheprovedthesolarplexus to beabrainbyitself,astatementthenridiculedbybiologistsbutnowaccepted;seventeenyearsagohediscoveredthattoneismostresonantlyprojectedontheparaboliccurve and itisjustnowbeingusedbyengineers to securevaluablepatents;withinthisdecadehehasformulatedanewscienceofsociologywhichconservativeFrenchthinkershavecalled"epochmaking."Hewasthefirstman to workoutanewscienceoftheartsunifyingthebasicprinciplesofmusic,literature,painting,sculpture and architecture; to workoutneuralreaction; and to provethatnewbrainstructurecanbedevelopedbyconsciousfunctioningjustasBurbankprovedthatnewplantstructurescanbedeveloped.Inthisbookonethoughtdeservesmorethanpassingmention.Duringthecenturiesphilosophershavesoughtthebasisofthesoul'sfaithintheunityofallthings.Clearly to presentthatbasisofunityisnow,Iknow,BrownLandone'sonegreatlifeaim.Hemayormaynotsucceedinmakingtheworldconsciousofthisunity,butatleasttheattemptinTheSpiritofMattercomesnearermakingusknowthatthespiritual and materialworldareonethananythingwrittenpreviously.Withsuchaconsciousnessoftheunityofallthingsofspirit and ofmatter,thefaithisstrong and thewayisclear to makeouridealscometrue.HehaddonethisbecausereportshadcomefromJapanthatthedyesdidstainthehandsofJapanesegirls.Hebeganhisworkbyidealizingthethingheintended to manufacture;hehadidealizedthethingeverydaysincehefirstconceivedit; and heisstillidealizingthatsamething.Isitanywonderthathisfaceglows,thathiseyesshine,thathistoneisenthusiastic and thatheismakingmillions?Heisnotaso-called“manofideals,”butheputsidealizingintoaction.Heidealizeseverything,evencommonlabor;hewasactuallyhappytellingmethathe and hiswifemadethefirstdyesintheirownhomeinstewpots and dish-pans and that,whilehewasmakingtheboxesinwhich to shipthedyes,hiswifewasoutpeddlingthem.Hehasidealizedtheservicethedyesrender to millionsofwomen and thejustrewards to himself.Consequently,heissuccessful.Heisworthmillions,madeinlessthanfouryears;hewasable to sendhistwoboys to college.TherearePhariseestodayastherewereinChrist'stime.What value are your idealsunlessyouusethem?Thegreatmasterhassaidthatunlessweusethetalentswehaveeventhatwhichwehaveshallbetakenaway.Itisnotholdingidealsthatmakesdesirescometrue.Itisusingideals.Thefirststepis to idealizethethingwithwhichyouareworking.ABILLIONDOLLARSBYIDEALIZINGTHEMOVEMENTOFTHINGSCHAPTER16Everyonewantsabundance-abundanceofallthings! And, specifically,everyonewantsmoney and allthingsthattaketheplaceofmoney.Canyouturnadesireformoneydirectlyintomoney?No,certainlynot!Moneyistheresultofabundance,notabundanceitself.Letusagreeuponthemeaningoftheterm.WhenonefriendisthinkingofaPersiancat and anotheristhinkingofanordinaryhousecat,bothwilldisagreewithwhatIamsayingaboutacatifIamthinking and talkingofawildcat.Thereforequalifyatoncethewordabundance.Onemeaningofthewordissufficiency-enough to meetallourtrueneeds,present and future.IdealizingtheProcess to SecureAbundanceshouldnotbelimited to securingmoneydirectly.Otherfactorsaremoreimportant.Theyareanabundanceofideas,recognitionoftheabundantopportunitiesthatsurroundyou, and beingabundantlyprepared to makeuseofthem.Lackofmaterialabundanceisnotalackofideas;butmoney-lackalwaysindicatesapovertyofidealsregardingtherightprocessesofgettingmoney.Onceallhairpinsweremadeofstraightwire and werealwaysmoving-alwaysslippingoutofthelady'shair.Millionsofwomenweredisturbedaboutitforscoresofyears and manypeople-millionsofthem-hadideasaboutit.Hundredsofthousandsconsciouslydesired and wishedforsomethingbetter and thoughtaboutit.Nothing,however,resultedfromtheideas and thoughtsofthesehundredsofthousands.Notaoneofthemevermadeacentoutofhisorherideasorthoughts.Therewasnoabundanceinthem.But,therewasabundanceintheidealofahairpinwhichofitselfpreventeditselffrommovingeasily.Themanwhoidealized and producedthecrinklywirehairpinisnowamulti-millionaire.Abundancealwaysresidesinanideal,-whetherofpropertyormanagementormanufacturingorpositionorwhatnot;itresidesinidealizingeventhedetailedpartsofthings and themovementofsocommonasubstanceasoil.ThestepsintheIdealizingProcesswhichbroughtsuccess to Mr.Rockefellerwere:First,heidealizedoilindetail.Theotheroilmen-thenwealthierthanMr.Rockefeller-thoughtofoilonlyasoil;ascostingsomuchperbarrel,assellingforsomuch, and asbringingsomuchprofit.Mr.Rockefellerthoughtofthesethings,butinadditionheidealizedoilinall its details.Mentallyhevisionedothersubstancesinit-notatalllikeoil.Moreover,heidealizedtheprocessesofseparatingthesefromtheoil, and outofthesecametheby-products.Today,itissaid,theStandardOilCompanycouldgiveawayall its oil and yetpaygooddividendsoutoftheprofitsof its by-products.Letusbejust:thiswealthfromthebyproductswasdue to thefactthatMr.Rockefellerwaslessrealisticthanothers;heidealizedtheoilthat to otherswasjustoil and nothingmore.Second,Mr.Rockefelleridealizedthemovementofoil.Otheroilmenthoughtoftransportingoiljustasbarrelsofflour and barrelsofsugararetransported.ButMr.Rockefelleridealizeditinmotion;hesawitflowing and idealizeditflowinginpipes.Hencethepipelinesystem,thesecondgreatsourceofStandardOilprofits and supremacy.Againletusbejust-God and Hislawsrule:Mr.Rockefellerwonphenomenalfinancialsuccessbecauseheidealized,morethandidhiscompetitors,thedetailedpartsofthething and its movement.Ontheotherhand,Mr.Rockefellerdidnotidealizehisrelation to therestofsociety.Hethoughtofhimselfasamanstandingalone.Forfortyyearshewassilent,-unwillingthatanyonewithinhiscompaniesshouldgiveany ... Visualizingistheactofholdingamentalpicture;idealizingistheactofperfectingthementalimageofallfactors,-thepicture,theprocessofsecuringit and theactofmakingitreal.Youoftenignitetheheartof your idealbyvividmentalpictures and strongfeelingsofdesire to possessthereality;butunlessconnectedupwith your motorpowerofaction,itremainsmerelyanurgentunfulfilledpictureofdesirewithinyou-anidealthatdoesnotbecomeareality.Clutching your ideal to actioncannotbeeffectivelyaccomplishedbyapicture.Letmeillustratethisclearly.Go to anartmuseum;lookatanypaintingrepresentinganumberofpeople.If,aftergoingaway,youclose your eyes and visualizethepainting,youholdin your mindamentalpictureofthepainting.Withcare and practiceyoucanmakethismentalpictureveryvivid and increase your ability to re-seeinthemindeverydetailofsuchapainting-lines,forms and colorsofthings and people.Yet,itisstillamerepicture;itisflat,lackingaction, and itdoesnotimpel to action.ThatwhichIhavejustdescribedisthevisualizingprocess.Visualizinghasproducedmarvelousresultswhenthepersonvisualizinghasturnedsuchmentalpicture-makingintotheidealizedprocess,eveniftheyhavenotrecognizedthattheyhavedoneso.Idealizing,however,ismoreremarkablebecauseitincludesvisualizing and addsallotherelements to it.Visualizationcomesfromusingthestored-upimagesofbutoneofoursenses,thesenseofsight.Idealizationcomesfromusingthestored-upimagesnotonlyofthesenseofsightbutofallothersenses. To attainthatwhichwedesireitisnecessary,notonly to seethevisualimage,but to act.Trynowanotherprocess:Idealizethepaintingyousawintheartmuseum;bringitvisually to your mind;re-seeitjustasyoudidbytheprocesspreviouslydescribed.Thenimageaction,-everypersoninitinaction;feelthemdoingthethingtheyarepicturedasdoing;feelthemovement;feeltheactivities.Ifitportraysthemasspeaking,hearthetones,-hearwhattheysay.Imightcontinuewithallotherelementsofthepicture,butIthinkthisissufficient to showyouthedifferencebetweenvisualization and idealization.Visualizationproducesanonmoving,non-activepictureinthemind,eventhoughitbevivid and clear.Beingnon-active,itdoesnotimpel to action and hencemanyofourpicturedidealsdonotbecomerealities.Butifweidealizeaction,ifweusethementalclutchofconnectinguptheidealofthethingdesiredwiththeprocessofobtainingthatwhichwedesire,actionmustresult; and actionisoneoftheessentialfactorsinmakinganyidealcometrue.THEPROCESSTHATMAKESIDEALSCOMETRUECHAPTER12Processisthewayofdoingthings.Thereareseveralwaysofdoingthings,buttheidealizedwayistheonlywaythatguaranteessuccess.Thenon-idealizedprocessesare:meredoing;purposefuldoing;plannedorthought-outdoing.Thefourthprocessistheidealizedprocess.Meredoingneverleads to success,-forbackofitthereisnoidealoftheprocess,nodesire to improveit,nothought-outplan, and noideal.Inmines and stores and factories and offices,therearemillionsofgoodworkers.Theylearn to doonething-theylearn to doitwell -and then,foreverafterwards,theymerelydo.Theydrudge,ortoil,orlaborbuttheydonotwork; and -theydonotsucceed.Youyourselfmaydo your workperfectlymerelydoingit;youmaybealwaysatit;othersmaybeable to dependuponyoudoing your workexactly,withnolossoftime,notmissingastroke.Butallthesedonotlead to attainment,-why,evenahay-pressdoesthosethings!Purposefuldoingisonestepinadvanceofmeredoing.Itisbaseduponanideaofprogress and isstimulatedbyadesire.Butthatisnotsufficient.Why,thebank-robberhasapurposeinrobbing;hemaysucceednow and theningettingwhathewants and healwayssucceedsinmakinghimselfauselessmemberofsociety,-yet,hislifeisnotsuccessful and heisnotasuccess.Evenwellplanned,carefullythought-outdoingleads to thousandsoffailures.Manyayoungman,intelligent,enthusiastic,hardworking and earnest-startsin business forhimself and fails,-evenafterhehasplanned and thoughtouthisentireproblem.Whenhebegins,heseessuccess-bigsuccess-withintwoorthreeyearsatmost.Butinsixmonthsthesheriffmayclosehimupasafailure.Evenplanneddoing,baseduponideas,desires and thought-outprocesses,failsunlesstheprocessisidealized.Itisonlyanidealizedaim,process and attitudethatalwayswin.SometimeagoanadditionalmainsubwaywasopenedinNewYorkCity.Itnecessitatedanewroutingofpassengers.Morethansevenmillionpeoplehad to learn to travelbynewroutes.Fordaysbefore its openingthepaperswerefullofthenewsystem and how to getfromonepoint to another.AtleastnineoutofeverytenofthemillionsofadultsinNewYorkmusthavereadthedirectionsprevious to theopening,althoughprobablynotoneinahundredthousand-whentheyreadthedirectionsover and overagain-idealizedthenewroute,noridealizedthemselvesgoingaboutthecityor to and fromworkonit.TheResultofNotIdealizingtheProcessonthedayoftheopening,intelligentmen and womencrowded and jammedeachother,wentwheretheydidnotwish to go,evengotlost,thoughmanyofthemhadknownNewYorkalltheirlives.Theconfusion and jammingofthemobattwotransferstationsweresogreatthatscoresofwomenfainted, and manywereseriouslyhurt.Morethanamillionpeoplelosttheirheads-morethanamillionwereconfusedforweeks.Itwasnecessary to closethecrosstownsubwayforamonth to preventaccidents-actually to preventpeoplekillingthemselves and eachother,becauseoftheirconfusedmobaction. And allofthisconfusion,trouble,injury and delaycouldhavebeenpreventedifeachofthesevenmillionpeoplewhousethesubwayshadspentbutfiveminutesprevious to its openinginIdealizingtheProcessoftravelingonit. How IIdealizedtheProcessinthisCase:Itookadescriptionoftheroutesfromanewspaper;readitcarefully.ThenIquietlyvisualizedthenewroutes.Next,Iidealizedaction,-Idealizedmyselfusingthenewroutefrommyhome to myoffice,picturingmyselfonthecars,changingwherethedescriptionsaidchangesmustbemade;idealizingeverybitofthejourney to myofficedoor.NextIidealizedonetripafteranother to otherpartsofthecity,untilIhadmyselfmentallyusedeverynew and oldroute.Afterthis,itwasimpossible to beconfused;impossible to makeamistakeinusingthesubway.Millionsofothersthoughtofthenewroutes,butcertainlyveryfewconsciouslyidealizedthemselvestravelingonthem.YeteveryindividualinNewYorkcouldhavedoneitinfiveminutesiftheyhadonlybeeninthehabitofIdealizingtheProcessofDoingThings.Othershadideasofthenewroute,ofwheretheywanted to go, and of how to getthere.Iturnedmyideasintoideals.Idealizingtheprocessofdoingthething,includedmorethanthere-seeingofthementalpictureofthenewroute.Ididmorethanvisualizeit.Iputintoitanelementofaction.Ikeptmy“clutch”insothatthepicturebecamemovement.Thatisalwaysessentialinattainingthatwhichyoudesire.THEACTOFMAKINGTHEREALITYYOURSCHAPTER13Thislastactivity-theactofmakingtherealityyours-comprisesthreesteps:idealizing your attitude;unifyingthesubstanceoftheidealWITHthesubstanceofthereal; and makingtheactualthingapartof your possessionsorplacingyourselfintheactualconditionsthatyouhaveidealized and desired. Your attituderelates to yourself, to others, to conditions, and to theworldingeneral.Beginwithyourself.Consciouslyornot,youdotakesomekindofanattitudetowardyourself.Youmaythinkyourselfawormoragod.Youarefree to takeanyattitudetowardyourselfyoudesire to take;butthereisonlyoneattitudethatleads to success and itistheidealizedattitude!Incompletethinkingin“ideas”makesyouseeyourselfasachildofsin,suffering,sorrow,weakness,mistake and failure.Thinkofyourselfasyouare:asonofGod-idealizingtheendyoudesire,theprocessbywhichyouattain, and theattitudeyouholdtowardyourself,others,conditions, and theuniverseitself.Then,idealize your attitudetowardothers,"Thatwhichyeseekyeshallfind."Ifyouthinkthatallmenaretrying to crushyou,youwillbecrushed;first,because your attitudecloses your eyes to theopportunitiesofferedyou; and second,becausesuchanattitudediscovers and draws to youthosewhodonothelpyou.Ifyouidealizeothersaswilling to helpyou,youdraw to youmen and womenwhowilldothesquarethingbyyou and helpyou,-inthemyouwillfindhelp and ajustreward.Thisidealizedattitudedoesnotmakeyouatrustingsimpleton,fortheidealizedattitudealsoidealizeswisdominknowingothers.Theidealizedattitudechangesalltheconditionsoflife.In business, itleadsus to expectgoodresults, and, expectinggoodresults,weplanbetter.Whenweplanbetter,-thatis,in,amoreidealizedway-wegetbetterresults.Idealizetheworldingeneral.Theuniversemustbegood.Ifitwerenotgooditwouldgo to piecesovernight,-forevildisrupts and destroys.Goodattracts and unites and holdstogether.Youcannotidealize your business, your profession and your workwithoutconductingthewholeaffairasanidealizedservicethatinevitablywillforce your ideals to cometrue!YoumayidealizetheThingDesired,idealizetheProcessofAttainingIt and CarryOuttheProcessinAction, -and, yet,by your attitudekeeptherealityfrombecomingyours.Withagroupofcongenialfriends,youcandesire and idealizeanevening'spleasureforyourself and thegirlyoulove,youmaycallforher and go to thegatheringtogether, -and yet your attitude,ifdisagreeable,cankeepthepleasureoftheeveningfrombecomingyours.First,then,giveattention to your attitude!Second,unifythesubstanceof your idealwiththesubstanceofthethingorconditiondesired.Thesubstanceof your idealisyours!Itisof your mind.Thesubstanceoftherealitymaynotyetbeyours. To makeityours,youmustmakethebodyof your idealcoincidewiththebodyoractualityofthatwhichyoudesire.Re-readthechapterson How to FormanIdealthatWillComeTrue,FiringtheHeartDesireof Your Ideal,GivingaBodyofEthericSubstance to Your Ideal, and Giving Your IdealtheImpulseofAction to MakeItReal.Then,re-image your idealinaccordwiththosefourqualities -its form, its desire, its substance, its impulse to action.Next,re-readthethreechaptersofTheSpiritofMatter: Your Ideals and WhatCompactnessofMatterGives to Them, Your Desires and WhatAttractiveEnergyGives to Them,WhatMovementinMatterGives to theBodyof Your Desire.Donotneglect to re-readthese.Youremembermuch,butnotallthethings.Re-readthem,recognizing:thatthematerialdensity,ofthethingyoudesireisanethericsubstancecoincidinginnaturewiththesubstanceof your ideal;thatthematerialsolidityofthethingyoudesireisinfiniteattractiveenergywhichcoincidesinnaturewiththeholding-togetherenergyof your ideal; and thattheenergyofthematerialthingdesiredisethericforce-exactlythesameforceasexistsin your ideal.Now,imageeachdetailof your ideal,projectitoutof your mind to theplaceoftheactuality, and uniteitwiththesamedetailofthematerialactualityyoudesire to beyours.Donotmissasingledetail;maketheprojectedidealcoincidewiththeactualthingineveryfeature-form,substance,energy and place. To missnofactor,unifystepbystep,-as to color,sound,taste,smell,balance,heat,movement,directionofmovement,form,size,finenessorroughness,hardnessorsoftness,cold,weight,use,pleasuresfromuse,etcetera.Missnoneofthese!Then,third,takepossessionofthethingorwalkintotheconditiondesired.Idealizeyourselfinaction:(1)theconditionofyourselfwheninaction; and (2) your useofthemeans to beusedinperforming your action.Ifthisafternoonyouare to go to onemanoragroupofmen to discussordosomethingwhichitisnecessaryforyou to presentordoinorder to make your idealcometrue,imageyourselfwiththemanorwiththemen,imageyourselfatperfectease,image your confidenceinyourself,image your self-controlwhentalking to them,whencontradictedbythem,evenwhenridiculedbyoneormoreofthem.Imagetheseconditionsin your mindbeforeyougo.Itbuildsinbrainapaththatmakesthedoingofthethingbutamererepetitionofathingalreadydone.Isayimagethesethings,-notmerelyimaginethem;merelythinkingaboutthemwillnotbringresults.Imagealsotheimpressionsyouseeyourselfgiving to others:Areyouappearingassincereasyouaresincere!Areyouappearingasreliableasyouarereliable?Areyouappearingactive and energetic and sane and safe?Remember,itisnotonlywhatyouare,butwhatyoucommunicate to otherswhichdeterminesresultsindealingwithothers.Idealizingtheactionbuildsinbrainpaths.Then,whenyoucome to theactualdoing,youhavealreadyestablishedahabitofdoingitsuccessfully.Themoretimesyouidealizethedoing,thestronger and morepermanentthesebrainpathsbecome.Hence,whenyougointoaction,youaremerelyrepeatingwhatyouhavealreadydone and whatyouhavealreadysucceededindoing.Consequentlythereisnohesitancy,nodoubt,nolackofconfidence,nolackofease, and nomistakesin your action. And -becauseyoucenter your effortrightlythethingorconditionisareality and belongs to you!Where to center your effortnowfollows.WHERE TO CENTER YOUR EFFORTCHAPTER14Itisveryimportantthatyouidealizethatwhichyoudesire;but,sofarastheattainmentofitisconcerned,theprocessismuchmoreimportant, and idealizingtheprocessisthemostimportantofall.Iwillillustrate(1)byalittleincident and (2)byagreatworldexperience.Inthespringof1919,sometimeafterIhadreturned to theUnitedStatesfromoneofmysojournsabroad,Iwrotealetter to ElizabethTowne.IhadknownherformanyyearsbutwhileIwaslivingabroadwehadbeenquiteoutoftouch.WhenMrs.Townereceivedmyletteritawakenedadesireinhermind.Therewas to beaconventionnearherhometownthefollowingweek.Shewishedme to speakatthatconvention. To havemespeakattheconventionwasheridealoftheThingDesired.DidshestopwiththeIdealofthethingdesired?Notatall.ShebeganIdealizingtheProcessofgettingmethere.Shepressedthebell-buttonimmediately;incameastenographer; and aletterwassenttellingme how Icouldcome and return-givinginformationofthetrains -how, bytravelingatnight,thetripwouldtaketheleastpossibletime.Atintervalsduringthatday and nextshewentonIdealizingtheProcessofarrangingformewhilethere,-whereIshouldstay,whenIshouldspeak, how manytimesIshouldspeak,etcetera,etcetera.Shegavetenseconds to recognizingtheIdealoftheThingDesired and anhourormoreIdealizingtheProcess:10seconds to theformer;3,600seconds to thelatter.That'sabouttherightproportion.Thinkthisover;itapplies to everythinginlife.-Giveaboutathousandtimesmoretime and effort to idealizing and workingouttheprocessthanyougive to idealizingthethingyoudesire and your idealwillcometrue.Turnfromthisverysimpleincident to considerthe value ofIdealizingtheProcessinattaininggreatthings-anyverygreatthing-insuchamatterasaworldwar.ThegreatWorldWarwasagreatspiritualtestoftherace.WhentheGermansin1914wereattheMarne,theIdealoftheThingDesiredwas:theGermanArmymustbestopped!Thiswasnotamereidea;itwasalife and deathidealofthepeoplesoftheAlliedcountries.Greatleadersrecognizedthis.WhennewsthattheGermanArmywasbeingforcedbackwastickedoffintheLondonWarOffice,LordKitchenersaid,"Godmusthavedoneit"; and LordRobertsreplied,"Itmeansthenationshavebeenpraying."Thefollowingyear,duringanothercrisis,LloydGeorgeexclaimed,"ThewarwillbelostunlessallEnglandgetsdownonherkneesinprayer;" and in1918thegreatFochfounddailycommunionnecessary.ThiswastheemphasisoftheIdeal.ButtheProcesswasnotneglected.Evenhe,whodailyspentanhourinprayer and dailywent to HolyCommunion,knewthatGodhelpsonlythosewhoknowenough to helpthemselves.Ouronenationalwar-idealwas:Win!Havingoncerecognizedthis,didwewastetimeharpinguponit?No! And wesucceededbecausewecenteredmostofoureffortsupontheprocessesnecessary to winthewar.Whenitwasnecessary to savefoodwesavedit.Wewentwithoutthisorthat-withoutmeatonmeatlessdays;withoutwheatonwheatlessdays.Butwedidmorethanaccepttheprocess;weIdealizedit.Wemadeitamatterofpatriotism;areligionofbrotherlyhelp to ourallieswhoneededfood.When,weneededmoney,didwecontinueharpingontheIdeal?Notatall!WeIdealizedtheProcessoffurnishingthemeans to equip and feedourboys.WeIdealizedtheProcess to suchanextentthathewhodidnotbuyallhecouldafford and alittlemore,feltwronginside.Whenmoreshipswereneededcollegeboys and highlypaid business mendidmanualworkintheshipyards; and whenmoremunitionswereneeded,womenwhosewhitehandshadneverbeforeknownthegreaseoffactorymachines-workedlonghoursbecausetheprocesswasIdealized.Whatwasnewinthis:wehadalwaysheldideals and beenforced to takepartintheprocessesoflifeinpeacetimes.Thenewthing-thethingthatbroughtphenomenalresults-wastheIdealizationoftheProcess.Noworkwasdrudgery;itwasanIdealizedPartoftheEffortsofaGreatHumanBrotherhood.SupposewehadneglectedtheProcess!Supposewehadmadenomunitions,builtnoships,soldnobonds,sentnomenoversea,-wouldsuchprocedurehavehelped to winthewar?!Suchaprocesswouldhavebeenridiculous.Yet,inothermatters,weattempt to makeourideals and desirescometruebyholdingpersistentlydayafterday and monthaftermonth to theidealoftheThingDesired,givinglittleornoattention to idealizingtheprocess and puttingitintooperation.Ifyouwant to win,ifyoureallywishthatwhichyoudesire,ifyoutrulydesire to make your idealscometrue -to turnthemintorealities,firstform your idealoftheThingDesiredbutgive your greateffort to IdealizingtheProcess and puttingitintoaction.Thatbringsyouthereality!IDEALIZEDTHINGSMAKEFORTUNESCHAPTER15Inwhateveryouaredoing and inwhateveryouhope to do and attain,itisnecessary to dealwiththreefactors:things,words and people.Infact,whenyoucome to thinkofit,thereisnothingelsewithwhichyoucandeal.Consequently,idealizingtheprocessofattainingwhatyouwantincludesidealizingthethingswithwhichyouworkorthethingsyouare to handle; and oftengreatfortunesaremadefromidealizinglittlethings and greatfailuresresultfromnon-idealizationofthings,bigorlittle.Herearetheexperiencesoftwomenillustratingthepoint.ItwasonthetrainspeedingacrosstheStateofNewYorktowardChicago.Ihadleftthediningcar,gone to theClubcar and, observingthattheseatsaboutoneofthecardtableswereempty,satdowntheresothatImightbealone to read.Menwerecominginfromdinner and soonamantookaseatacrossthetable.Ilookedup to determinewhetherotherswerewithhim and, ifso,whethertheymightnotwishthetableforcardplaying.Buthewasalone.Hehadafineface,clean,clear-cut;evidentlyamanofeducation;perhaps,amanofculture.Hisface,hisbearing,hisattitudeallproclaimedhim to bea“manofideals.”Idonotmeanavisionary,butamanwhodoes and whohasalwaysdonethatwhichisright and whorefuses and hasrefused to dothatwhichiswrong.Inaminutewewereinconversation.Itstartedregardingthehighcostofliving.Itwentfromonething to another.Hewascommunicative and itwasnotlongbeforehementionedthathehadwishedthisyear to sendhisboy to collegebuthehadbeenunable to dosobecausehecouldnotaffordit."AcollegeeducationcostsfourtimesasmuchtodayasitdidwhenIwent to college,"hesaid.ThefirstpointIwishyou to rememberisthis:hecouldnotafford to sendhisson to college.Iledhimonintheconversation,learnedthataftergraduatingfromcollegehehadbeenaschoolteacher;thatlaterhehadbeeninY.M.C.A.work;awelfareworkerinamanufacturingplantforayear; and thatin1913,he,withafriend,hadgoneintoamanufacturing business ofhisown."Whatlineofmanufacturing?"Iasked."Oh,justlittlewickerhandsatchels,suchasboysuse to carrybooks to and fromschool,"heanswered.ThisisthesecondpointIwishyou to remember:"Oh,justlittlewickerhandsatchels."Thisconversationtookplaceintheyear1920.Itindicatesthatafterhavingbeenin business sevenyears,manufacturinganarticleofuse to atleasttenmillionschoolchildrenaswellashundredsofthousandsofothersinourcountry,this“manofideals”wasunable to sendhisboy to collegebecausehecouldnotaffordit.Wetalkedofotherthings;butbeforelongheleftme,goingback to hisprivatecar.Twoothermencamein and satdown.Oneacrossthetable,onebesideme.LaterIlearnedthatonewasacoaloperatorofIndiana, and theother,-well,therestofthestoryconcernstheotherman.Onelookatthismantoldmehewasnotaso-called“manofideals,”-thatis,notinaccordwiththeordinaryuseoftheterm.Helookedveryprosperous;hewastalkative-menarealwaysmorecommunicativeafterdinner,smokingagoodcigar,onatrainwithnothingelse to do.Thismanisthesoap-dyekingoftheworld.Onlyafewyearsagohe and afriend,hiswife and hisfriend'swife,startedin business makingsoap-dyes.Altogethertheyhad$800.Todayeachofthemismorethanamillionaire.Theirsoap-dyessellfortencentsapackage,yettheydoa business ofmanyhundredthousanddollarsamonth.Theysecuredtheoriginalpatent and consequently,inaddition to theprofitstheymakefromtheirownconcern,theyarepaidroyaltiesbyallothersoap-dyecompanies. How didhedoit?Ihavesaidthatheisnotamanofideals.Thatstatementisbothtrue and nottrue.HeisnotamanofidealsofthePhariseekind,butheisamanwhoidealizesthethingwithwhichheworks. To himthesoap-dyeisoneofthegreatinventionsoftheage.Hisfaceglowedashetoldaboutit;hiseyesshone."Thinkwhatitmeans,"hesaid,"foreverywomanintheland-infact,allovertheworld,fornowwe'resellingsoap-dyes to Europe,Australia,India and Japan -to beableintwominutes to changethecolorofhershirtwaist,ofapieceoflace,oranylighttrimmingmerelybydippingitinourdye,withoutanyboiling, and withoutstainingherhands."Fromtheverybeginninghehadidealizedthethingheproduced.Hehadidealizedthesoapinorder to selectthebestforthepurpose.Hehadidealizedthedyessoas to producethemostusefuldye,themosteasily and quicklyuseddye,-adyeneedingnoboiling,adyethatdoesnotstainthehandsofthoseusingit.Hehadidealizedthechemicalsusedintheprocessofmakingthedye, and, ashetalkedof how hehadbuiltupthe business, Isawthathehadevenidealizedthekindofchemicalexperthewanted and hadthensearchedtheUnitedStatesuntilhefoundthemanthatfittedhisideal.Hehadidealizedjustice and hadsecuredpatentrightsforhimself and thosewhohadworkedforhim.Hisprocessofidealizingthething-thesoap-dye-didnotstopwhenhehadputagoodproductonthemarket and whenthatproducthadearnedhimmillionsofdollars.Hetoldme how thatveryafternoonhehadspentthreehourswithJapanesegirlsinNewYork to provehissoap-dyeswouldnotstainthehandsoftheJapanesewomen.himmopthekitchenfloorsthatheranawayfromhome!Althoughhandicappedinchildhood and youthwithwhatmostofusconsiderinsurmountablephysicalhandicaps,yethehaslivedlong,workedmuch and retainsenduringvitality.Thoseinwhosetimehefirstworked-HelenWilmans,Dr.Adams,Mrs.Eddy,Dr.Stockham and others-havelongsincepassedintothegreaterlife.Yet,today(Iknowfromyearsofassociation),heoftenworkstwentyhoursoutoftwenty-four and findslife and theworkajoybecausehelovesboth.You and Imaynotwish to workthus,yetitgivesonegreatconsciousnessofpower to knowthatsomeonehasattainedsuchspiritualcontactwithLifethatheisable to doso.Hisrecreationispainting.Afteraday'swork,usuallyfromeighteen to twentyhours,hepaints to resthimselfbeforegoing to sleep.Hepaintsatsuchtimeswithphenomenalrapidity.Hehasworkedmuch and allhehasdoneorwrittenisoriginal.Inpointoffact,hehasdonesomanyoriginalthingsthatmanyfinditdifficult to keeptrackofhiswork.Morethantwentyyearsagohewroteofthe value ofvitamins,nowbeingacceptedbythemedicalprofession;agenerationagoheprovedthesolarplexus to beabrainbyitself,astatementthenridiculedbybiologistsbutnowaccepted;seventeenyearsagohediscoveredthattoneismostresonantlyprojectedontheparaboliccurve and itisjustnowbeingusedbyengineers to securevaluablepatents;withinthisdecadehehasformulatedanewscienceofsociologywhichconservativeFrenchthinkershavecalled"epochmaking."Hewasthefirstman to workoutanewscienceoftheartsunifyingthebasicprinciplesofmusic,literature,painting,sculpture and architecture; to workoutneuralreaction; and to provethatnewbrainstructurecanbedevelopedbyconsciousfunctioningjustasBurbankprovedthatnewplantstructurescanbedeveloped.Inthisbookonethoughtdeservesmorethanpassingmention.Duringthecenturiesphilosophershavesoughtthebasisofthesoul'sfaithintheunityofallthings.Clearly to presentthatbasisofunityisnow,Iknow,BrownLandone'sonegreatlifeaim.Hemayormaynotsucceedinmakingtheworldconsciousofthisunity,butatleasttheattemptinTheSpiritofMattercomesnearermakingusknowthatthespiritual and materialworldareonethananythingwrittenpreviously.Withsuchaconsciousnessoftheunityofallthingsofspirit and ofmatter,thefaithisstrong and thewayisclear to makeouridealscometrue.HehaddonethisbecausereportshadcomefromJapanthatthedyesdidstainthehandsofJapanesegirls.Hebeganhisworkbyidealizingthethingheintended to manufacture;hehadidealizedthethingeverydaysincehefirstconceivedit; and heisstillidealizingthatsamething.Isitanywonderthathisfaceglows,thathiseyesshine,thathistoneisenthusiastic and thatheismakingmillions?Heisnotaso-called“manofideals,”butheputsidealizingintoaction.Heidealizeseverything,evencommonlabor;hewasactuallyhappytellingmethathe and hiswifemadethefirstdyesintheirownhomeinstewpots and dish-pans and that,whilehewasmakingtheboxesinwhich to shipthedyes,hiswifewasoutpeddlingthem.Hehasidealizedtheservicethedyesrender to millionsofwomen and thejustrewards to himself.Consequently,heissuccessful.Heisworthmillions,madeinlessthanfouryears;hewasable to sendhistwoboys to college.TherearePhariseestodayastherewereinChrist'stime.What value are your idealsunlessyouusethem?Thegreatmasterhassaidthatunlessweusethetalentswehaveeventhatwhichwehaveshallbetakenaway.Itisnotholdingidealsthatmakesdesirescometrue.Itisusingideals.Thefirststepis to idealizethethingwithwhichyouareworking.ABILLIONDOLLARSBYIDEALIZINGTHEMOVEMENTOFTHINGSCHAPTER16Everyonewantsabundance-abundanceofallthings! And, specifically,everyonewantsmoney and allthingsthattaketheplaceofmoney.Canyouturnadesireformoneydirectlyintomoney?No,certainlynot!Moneyistheresultofabundance,notabundanceitself.Letusagreeuponthemeaningoftheterm.WhenonefriendisthinkingofaPersiancat and anotheristhinkingofanordinaryhousecat,bothwilldisagreewithwhatIamsayingaboutacatifIamthinking and talkingofawildcat.Thereforequalifyatoncethewordabundance.Onemeaningofthewordissufficiency-enough to meetallourtrueneeds,present and future.IdealizingtheProcess to SecureAbundanceshouldnotbelimited to securingmoneydirectly.Otherfactorsaremoreimportant.Theyareanabundanceofideas,recognitionoftheabundantopportunitiesthatsurroundyou, and beingabundantlyprepared to makeuseofthem.Lackofmaterialabundanceisnotalackofideas;butmoney-lackalwaysindicatesapovertyofidealsregardingtherightprocessesofgettingmoney.Onceallhairpinsweremadeofstraightwire and werealwaysmoving-alwaysslippingoutofthelady'shair.Millionsofwomenweredisturbedaboutitforscoresofyears and manypeople-millionsofthem-hadideasaboutit.Hundredsofthousandsconsciouslydesired and wishedforsomethingbetter and thoughtaboutit.Nothing,however,resultedfromtheideas and thoughtsofthesehundredsofthousands.Notaoneofthemevermadeacentoutofhisorherideasorthoughts.Therewasnoabundanceinthem.But,therewasabundanceintheidealofahairpinwhichofitselfpreventeditselffrommovingeasily.Themanwhoidealized and producedthecrinklywirehairpinisnowamulti-millionaire.Abundancealwaysresidesinanideal,-whetherofpropertyormanagementormanufacturingorpositionorwhatnot;itresidesinidealizingeventhedetailedpartsofthings and themovementofsocommonasubstanceasoil.ThestepsintheIdealizingProcesswhichbroughtsuccess to Mr.Rockefellerwere:First,heidealizedoilindetail.Theotheroilmen-thenwealthierthanMr.Rockefeller-thoughtofoilonlyasoil;ascostingsomuchperbarrel,assellingforsomuch, and asbringingsomuchprofit.Mr.Rockefellerthoughtofthesethings,butinadditionheidealizedoilinall its details.Mentallyhevisionedothersubstancesinit-notatalllikeoil.Moreover,heidealizedtheprocessesofseparatingthesefromtheoil, and outofthesecametheby-products.Today,itissaid,theStandardOilCompanycouldgiveawayall its oil and yetpaygooddividendsoutoftheprofitsof its by-products.Letusbejust:thiswealthfromthebyproductswasdue to thefactthatMr.Rockefellerwaslessrealisticthanothers;heidealizedtheoilthat to otherswasjustoil and nothingmore.Second,Mr.Rockefelleridealizedthemovementofoil.Otheroilmenthoughtoftransportingoiljustasbarrelsofflour and barrelsofsugararetransported.ButMr.Rockefelleridealizeditinmotion;hesawitflowing and idealizeditflowinginpipes.Hencethepipelinesystem,thesecondgreatsourceofStandardOilprofits and supremacy.Againletusbejust-God and Hislawsrule:Mr.Rockefellerwonphenomenalfinancialsuccessbecauseheidealized,morethandidhiscompetitors,thedetailedpartsofthething and its movement.Ontheotherhand,Mr.Rockefellerdidnotidealizehisrelation to therestofsociety.Hethoughtofhimselfasamanstandingalone.Forfortyyearshewassilent,-unwillingthatanyonewithinhiscompaniesshouldgiveany...

... mind moving a single hand in a single sitting. It’sthe collective voice of your company speaking to your customer, and it’s the voice that tells your story. How to tell that story in apowerful ... educa-tional programs and consulting services to get their proposal manag-ers and contributors up to snuff on how they’re going to work goingforward, discover that they’re standing still before ... proposalreviews that slash and burn, and so on. Unnecessary complexity is its own enemy and yours, and we haven’t written this book to revealexquisitely complicated, top-secret tips for improving...

... Hm customs and excise Advice on import duty and tax Please contact your local Customs and Excise Business Advice Centre. You will find the number in the phone directory under "Customs ... will need to present to your local DVLA Local Office.` How to import your vehicle permanently into Great Britain 5 Vehicles with a valid CoC can be imported by individuals and businesses ... you register and license it. Do you meet the appropriate Customs and Excise requirements concerning import duties etc.? You will need to satisfy HM Customs and Excise; and show that you have...

... tryusing just your nondominant hand.Another exercise that associates unusual sensory and mo-tor pathways in your cortex with a routine activity is to use your feet to put your socks and underwear ... constantly tappinginto the brain's ability to strengthen and increase connectionsbetween its many regions—for smelling, touching, hearing,tasting, and seeing to produce an ever-growing ... your commutes, your breakfasts, lunches, and din-ners, week in and week out? And what about things like shop-ping and laundry? It's startling to realize just how predictable and free from...

... truth told, in business primarily to earn a return on their capital and not a return on your the fund investor’s—capital); funds whose lagging performance caused investors to flee; and even ... moderate those turns and avoid those potholes. So do your best to minimize your investment expenses and your own emotions, rely on your own common sense, be very careful, and then stay the course.1What’s ... course.1What’s Ahead for Stocks and Bonds— And How to Earn Your Fair ShareKeynote Speech by John C. BogleFounder and former Chief Executive, The Vanguard GroupAtThe Money ShowLas Vegas, NVMay...

... know what your bandwidth usage is, on average? •Do you know who is using your bandwidth?•Do you know how your bandwidth is being used? How much bandwidth isused for email, as compared to web ... cover -to- cover, Chapter 1: Introduction 5 How To Accelerate Your InternetA practical guide to Bandwidth Management and Optimisation using Open Source Softwareeach chapter is designed to stand ... accustomed to using it in a certain way. They are increasingly unlikely to know or care about the bandwidth required to listen to Internet radio, or to download the latest video game, or to watch...