... the Internetis the ability to bring like-minded individuals from around the world into one fo-rum. Alon, Brunei, and Siegal examine the way in which ritual activities maintainand ... Marketing,University of Cincinnati. His research interests include the influence of informationtechnology on marketing, international marketing, new product development, andmarketing ... appearing in the Journal of Advertising, Journal of Consumer Psychology,Journal of Interactive Advertising, Journal of Interactive Marketing, and in the im-pending books Advances in ...