... Gradu- Choosing Strategies for Change • • • B EST OF HBR harvard business review • july–august 2008 page 10 ate University’s Drucker School, in California, for his help ... Row, 1954).11. For a general discussion of resistance and reasons for it,see Gerald Zaltman and Robert Duncan, Strategies for Planned Change (John Wiley, 1977).12. See, for example, Alfred ... www.hbr.orgB EST OF HBR Choosing Strategies for ChangeTo Order For Harvard Business Review reprints and subscriptions, call 800-988-0886 or 617-783-7500. Go to www.hbr.org For customized and quantity...