... with hokum and hype. In the process, they don’t just distort our values. They distort the markets, they taint the system, and they threaten the free flow of capital to other deserving industries.6Evolution ... area.(You can fool some of the people all of the time, and all of the people some of the time, but you can’t fool all of the people all of the time.)Characteristic FeaturesProfit on SalesReturn ... investors, and on to the panorama of the ultimate purpose of busi-ness—societal value the betterment of mankind, with profit at the end of the rainbow.This is not just Pollyanna optimism. The...