... mean of rest of countries (p<010 or p<005);∗∗significantly higher than mean of rest of countries.Chandrasekaran and Tellis: Global Takeoff of New Products: Culture, Wealth, or Vanishing ... Tellis: Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences? 12 Marketing Science 00(0), pp. 1–17, © 2008 INFORMSTable 9 Comparison of Hazard Model for Fun vs. Work ProductsFun ... 2008 INFORMS Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences? Deepa Chandrasekaran, Gerard J. TellisA1Marshall School of Business, University of Southern California,...