... ▪ what is wrong with traditional strategic planning Essential Reading The Strategy Concept I: Five Ps For Strategy. By: Mintzberg, Henry., California Management Review, Fall87, Vol. 30 ... 4p, , available online at Business Source Premier The pitfalls of strategic planning.; By: Mintzberg, Henry., California Management Review, Fall93, Vol. 36 Issue 1, p32, 16p; , available online ... (optional) Strategic Marketing Planning for Radically New Products.; By: Cooper, Lee G , Journal of Marketing, Jan2000, Vol. 64 Issue 1, p1, 16p; available online at Business Source Premier Strategic...